C&A Chooses Antavo as Loyalty Technology Provider for C&A for you
May 28, 2024
The European fashion retailer C&A chooses Antavo Loyalty Cloud as its loyalty technology provider to support their loyalty program C&A for you.
C&A has decided to launch a loyalty program – C&A for you – in 12 countries to engage and excite their customer base. Originating from the Netherlands, the fashion retailer now has 1,300 stores in 17 European countries as well as websites for online shopping.
The overarching goal for the collaboration and the launching of new loyalty features together will be to further grow the members community, while also incentivizing and nurturing it. As for its partner for this new venture, C&A has chosen Antavo as the backbone for the loyalty program technology in 8 countries, due to Antavo’s seamless integration with other martech providers, and the high level of sophistication the Loyalty Engine provides.
The C&A for you loyalty program will make good use of Antavo’s Rewards and Point economy module to deliver members an innovative yet easy-to-approach points scheme, with an engaging reward experience. The loyalty platform will also be integrated closely with C&A’s martech ecosystem, including mParticle and Emarsys.
“We are very excited to elevate our loyalty program C&A for you to the next level and open a new chapter in our relationship with our members. Our wish is to extend our benefit portfolio, improve our customer journey for our loyal audience and scale our personalisation capabilities. In order to achieve this, we are happy to partner with Antavo, who demonstrated a strong understanding of loyalty trends and has a technology to match our dream concept.” Sina Gasnier, Head of Consumer Engagement & Membership at C&A
“It’s a thrilling opportunity to work with such an influential fashion retailer on their loyalty program, especially because it’s a testament to the strength of our technology. At Antavo, we pride ourselves on working with a larger partner network and being able to seamlessly integrate with all the best third-party martech providers out there. After all, launching a loyalty program is always a team effort.” Sheila Power, Chief Sales Officer at Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About C&A Europe
With over 1,300 stores in 17 European countries and more than 27,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long-lasting fashion at affordable prices for all. For further information, please visit our website.
Media Contacts
C&A Europe
Press contact:
Betty Kieß, Chief Communications Officer
For any press inquiries, please contact:
Bianca Maley
[email protected]
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
