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C&A Chooses Antavo as Loyalty Technology Provider for C&A for you

May 28, 2024

The European fashion retailer C&A chooses Antavo Loyalty Cloud as its loyalty technology provider to support their loyalty program C&A for you.

C&A has decided to launch a loyalty program – C&A for you – in 12 countries to engage and excite their customer base. Originating from the Netherlands, the fashion retailer now has 1,300 stores in 17 European countries as well as websites for online shopping.

The overarching goal for the collaboration and the launching of new loyalty features together will be to further grow the members community, while also incentivizing and nurturing it. As for its partner for this new venture, C&A has chosen Antavo as the backbone for the loyalty program technology in 8 countries, due to Antavo’s seamless integration with other martech providers, and the high level of sophistication the Loyalty Engine provides.

The C&A for you loyalty program will make good use of Antavo’s Rewards and Point economy module to deliver members an innovative yet easy-to-approach points scheme, with an engaging reward experience. The loyalty platform will also be integrated closely with C&A’s martech ecosystem, including mParticle and Emarsys

“We are very excited to elevate our loyalty program C&A for you to the next level and open a new chapter in our relationship with our members. Our wish is to extend our benefit portfolio, improve our customer journey for our loyal audience and scale our personalisation capabilities. In order to achieve this, we are happy to partner with Antavo, who demonstrated a strong understanding of loyalty trends and has a technology to match our dream concept.” Sina Gasnier, Head of Consumer Engagement & Membership at C&A

“It’s a thrilling opportunity to work with such an influential fashion retailer on their loyalty program, especially because it’s a testament to the strength of our technology. At Antavo, we pride ourselves on working with a larger partner network and being able to seamlessly integrate with all the best third-party martech providers out there. After all, launching a loyalty program is always a team effort.” Sheila Power, Chief Sales Officer at Antavo

About Antavo

Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, Benefit Cosmetics, Scandic, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

About C&A Europe

With over 1,300 stores in 17 European countries and more than 27,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long-lasting fashion at affordable prices for all. For further information, please visit our website.

Media Contacts

C&A Europe

Press contact:

Betty Kieß, Chief Communications Officer 

For any press inquiries, please contact:

Bianca Maley
[email protected]


Eva Bacsi, Global Head of Marketing
[email protected]