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Kathmandu Partners With Antavo to Extend Its Loyalty Program

June 1, 2022

Image for Kathmandu launch news article

Kathmandu has partnered with Antavo to make its loyalty program, the Summit Club, an even more seamless experience. The company’s loyalty program is about celebrating a life best lived outdoors.

Kathmandu’s loyalty provides a range of member-exclusive offers and rewards on their outdoor gear range. Antavo is helping create a more seamless experience with Kathmandu’s loyalty program, thanks to the Antavo-supported digital membership passes and multi-usage reward vouchers.

Kathmandu's loyalty program.

“We’re thrilled to be working together with Kathmandu, a company that has a very clear vision about sustainability and improving the welfare of the world. We are looking forward to adding more exciting features to their loyalty program so it can support this mission even better.” – Jörn Roegler, Chief Customer Officer at Antavo

What is Antavo?

Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.

About Kathmandu

A certified B Corp, Kathmandu was founded in 1987 in New Zealand and specialises in quality clothing and equipment for outdoor adventures. Kathmandu has a galvanising purpose to improve the wellbeing of the world through the outdoors. With a focus on expertly designed, technical and sustainable products, Kathmandu is distributed through wholesale, retail and digital channels.

 

Media Contacts

Antavo

Eva Bacsi, Marketing Director

[email protected]


Kathmandu

Gabrielle Godfrey, PR Manager

[email protected]

Frequently asked questions about Antavo

What can brands build with Antavo?

Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.

Who uses Antavo?

Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.

How long has Antavo been around?

Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.

Why do brands switch to Antavo?

Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.

How does Antavo use AI?

Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.

What does Antavo integrate with?

Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.