Antavo Enters Partnership With Åhléns, Amps up Presence in Department Store Loyalty Programs
September 17, 2024
As a technology provider with an extensive portfolio in retail, beauty and luxury fashion, Antavo is ready to support and empower the Swedish department store chain with the revamp of their loyalty program.
Founded in 1899, Åhléns has a long history of catering to a clientele expecting excellence both in terms of products and customer care. Focusing on three distinctive sectors (Fashion, Beauty and Homeware), and offering a mix of affordable and international brands, the company is renowned for its constant growth and reinvention. By signing with Antavo Loyalty Cloud they will receive an outstanding partner to revamp and revitalize their Åhléns Club loyalty program.
Being aware of how saturated and innovation-driven the global department store market is, Antavo is ready to offer its extensive knowledge and technological leadership to enable the creation of a truly outstanding concept for Åhléns’ revamped program. This includes supporting strategy and seamless campaign execution with diverse integrations, supported by an easy-to-use, flexible Workflow editor.
“Working with industry leaders in the ever-changing department store vertical is a challenge we welcome at Antavo. By entering into an outstanding partnership with Åhléns, we are excited to support the company in writing a new chapter for their loyalty program. Once they launch, they’ll be able to activate and engage their customers in fresh, and innovative ways, using our state-of-art technology.” – Sheila Power, Chief Sales Officer at Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
