Yara Strengthens Loyalty Program with Antavo’s Technology

The world’s leading crop nutrition company Yara has rebuilt its Yara Premium loyalty program with the help of Antavo Loyalty Cloud. The result is a reward program that includes receipt scanning and relevant experiences. 

Headquartered in Oslo, Norway, Yara is the world’s leading crop nutrition company. Their loyalty program was originally launched in 2016 and was introduced across multiple countries. However, over the years, the legacy system became outdated.

In search of the best loyalty technology, Yara signed with Antavo Loyalty Cloud and entered the partnership with a clear vision: In addition to evolving their technology stack, Yara was looking for a loyalty program that could build on positive word-of-mouth to attract new customers, harness data to better understand their core audience’s needs, and help re-engage dormant or churning buyers.

“We have decided to professionalize the offerings of Yara Premium and improve its processes. The goal was to find a solution that would allow us to fully leverage data, so our loyalty program could reach its full potential. Thanks to Antavo’s technology, we could greatly expand the program’s functionalities, allowing farmers across multiple countries to have a direct relationship with us.” – Diane Bourdois, Farmer Experience Manager, Yara. 

The new Yara Premium Program is a multi-country program that has been designed for farmers who use Yara products as a way to thank them for trusting them and using Yara products.

Farmers can earn points for scanning an invoice received for purchasing Yara products from Yara distributors and retailers. Yara uses Klippa receipt scanning tool, (one of Antavo’s partners) to enable this.

Over and above the transactional activities, farmers are also rewarded for completing their profile survey, completing challenges, newsletter sign-ups, and referring a friend.  Yara also ensures to make members feel special on their program anniversary and birthdays by rewarding them with extra points. 

Farmers can then utilize the points to buy reward gifts from an online catalog that hosts wide product categories to suit everyone’s needs and requirements. They will also benefit from exclusive advantages and tailored support. 

“It’s been a great experience working with Yara. They put a large emphasis on being able to connect to farmers and providing them with unique incentives. We are glad that our platform provides a backbone for the renewed Yara premium program that’s easy to use, time-efficient and easy to learn.” – Attila Kecsmar, CEO & Co-founder of Antavo

The revival of Yara Premium involved an extended collaboration with other loyalty industry players. For example, the reward fulfillment is handled by Antavo’s Carlton One, the receipt scanning is done by Klippa, while Acxiom was contracted as the system integrator — all of whom are partners of Antavo.  

About Yara

Yara grows knowledge to responsibly feed the world and protect the planet. Supporting our vision of a world without hunger and a planet respected, we pursue a strategy of sustainable value growth, promoting climate-friendly crop nutrition and zero-emission energy solutions. Yara’s ambition is focused on growing a nature positive food future that creates value for our customers, shareholders and society at large and delivers a more sustainable food value chain.

To achieve our ambition, we have taken the lead in developing digital farming tools for precision farming and work closely with partners throughout the food value chain to improve the efficiency and sustainability of food production. Through our focus on clean ammonia production, we aim to enable the hydrogen economy, driving a green transition of shipping, fertilizer production and other energy intensive industries.

Founded in 1905 to solve the emerging famine in Europe, Yara has established a unique position as the industry’s only global crop nutrition company. We operate an integrated business model with 17,500 employees and operations in over 60 countries, with a proven track record of strong returns. In 2023, Yara reported revenues of USD 15.5 billion. For more information, please visit www.yara.com

Media Contacts

Antavo

Eva Bacsi, Marketing Director
[email protected]