Antavo Signs With Grenardi Group for a Vibrant New Loyalty Program
October 6, 2025
Antavo has joined forces with Grenardi Group, the leading jewellery retailer in the Baltics, to reimagine their loyalty program. It will deepen customer engagement, reward frequent shoppers, and strengthen Grenardi’s position across luxury and affordable jewellery segments.
Grenardi Group, founded in 2000 and led by founder Ainārs Spriņģis, is a house of jewellery brands operating the largest chain of jewellery stores in the Baltics. It runs over 85 stores under GRENARDI, GIVEN and GOLDLIGHT brands, spanning luxury, accessible premium and trendy segments, together with a strong online presence.
The partnership with Antavo marks a new chapter for the group. With Antavo’s technology, all three brands will launch or revamp their respective loyalty program to reward returning customers, improve the shopping experiences, and foster stronger brand loyalty.
“We are excited to collaborate with Grenardi Group – a leader in Baltic jewellery retail with a diverse, discerning customer base. Antavo’s robust, AI-powered loyalty technology will support their vision of delivering outstanding experiences to customers across all segments. Together, we’ll build a program that shines as brightly as their collections.” – Attila Kecsmar, CEO & Co-founder of Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
