Antavo and Omy Laboratoires Put Their Heads Together to Launch “Le Lab” – a Personalized Loyalty Program for Skincare Enthusiasts
October 28, 2025
Omy Laboratoires, a Canadian dermoskincare brand known for its personalized formulations, has partnered with Antavo to launch its new loyalty program, Le Lab. The program rewards customer engagement and referrals, setting a new standard for loyalty in the beauty industry.
Founded in Quebec by skincare experts Rachelle Séguin and Andrea Gomez, Omy Laboratoires was born from a shared passion for inclusive, science-driven skincare. Combining pharmaceutical science and business expertise, the brand offers freshly formulated, personalized products designed for sensitive skin and diverse needs, crafted in Canada with a commitment to sustainability and accessibility.
Omy Laboratoires has partnered with Antavo, the leading provider of AI-powered customer loyalty technology, to launch Le Lab, a loyalty experience designed around personalization and empowerment. Available in Canada, Le Lab rewards customers for engagement, referrals, and participation in skin-health challenges, reinforcing Omy’s belief that every gesture toward self-care should be celebrated.
The program introduces a four-tier system: Discovery, Exploration, Expertise, and Elite, where progress is tied to lifetime purchase value and subscription activity.
By participating in the loyalty program, members can:
- Earn store credits through referrals.
- Unlock exclusive rewards such as free shipping, free consultations, and early access to launches.
- Take part in transactional challenges, like completing two purchases within 30 days, or stocking up on specific products.
- Take part in non-transactional challenges, such as completing skincare questionnaires, a SkinAI analysis, or booking skin consultations with experts.
“Partnering with Antavo has allowed us to bring our vision for Le Lab to life—an experience where every action, not just purchases, is rewarded. This collaboration helps us celebrate our customers’ unique skincare journeys while staying true to our mission of personalization, inclusion, and innovation.” — Laurent Bronsard, Omy Laboratoires
Built on Antavo’s AI Loyalty Cloud, the program integrates seamlessly with Shopify, and Klaviyo, ensuring a connected, data-driven ecosystem. Together, Omy and Antavo aim to strengthen brand loyalty by delivering a truly personalized and rewarding skincare journey.
“We’re thrilled to collaborate with Omy Laboratoires, a brand redefining personalized skincare. Their innovative spirit perfectly aligns with Antavo’s mission to create meaningful, data-driven loyalty experiences. With Le Lab, Omy is setting a new benchmark for how beauty brands can connect with and empower their communities.” — Attila Kecsmar, CEO & Co-Founder of Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Omy Laboratoires
Doing better for those forgotten by the dermo-cosmetics industry
There’s no shortage of people forgotten by the cosmetics industry, as Rachelle Séguin and Andrea Gomez know only too well. Both skincare experts, they have many years’ experience in the field as cosmeticians, where they have seen the lack of inclusion and the many blind spots in the industry.
Irritating care for sensitive skin, products with a limited range of action, lack of freshness, disappointing performance: there are many obstacles to taking proper care of skin with multiple challenges.
Passionate about people as much as skin care, the two entrepreneurs were convinced that science and technology would open the door to real options for people sidelined by the cosmetics industry, and to more inclusive, eco-responsible practices.
And so, Omy Laboratoires was born.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
