Antavo and Notino Launch “Notino Club”, Beauty Loyalty Elevated Across Europe
January 7, 2026
Antavo has partnered with Notino, Europe’s largest online beauty retailer, to launch “Notino Club.” With deep experience in the beauty space, Antavo will power a new loyalty program that rewards every purchase, supports omnichannel engagement, and accelerates customer lifetime value.
Founded in 2004 in Brno, Notino has grown from a Czech start-up into Europe’s preeminent online beauty retailer, active in 27 countries with millions of customers. From perfumes and skincare to haircare and cosmetics, Notino curates an extensive catalog of leading global brands. Known for innovation, customer centricity, and broad reach, Notino continues scaling across markets.
We are excited to reveal that Notino’s new loyalty program, Notino Club, is now live in the Czech Republic and Hungary, in partnership with Antavo’s AI Loyalty Cloud. As the trusted loyalty technology partner, Antavo has migrated roughly 1 million existing customers (each with spendable points) and will support Notino in delivering a seamless, rewarding experience from day one.
Customers will earn 1 CZK = 1 point on every purchase, and points can be redeemed for Discovery Boxes, partner gifts, or discounts. The program is fully omnichannel – available across mobile, web, click-&-collect, and retail – and integrated with Bloomreach to power automated, personalized communications.
Launch incentives include:
- Enrollment Bonus (200 pts),
- Birthday Bonus (100 pts),
- App purchase bonus (200 pts),
- and themed campaigns like “Relax in the salon” (earning 500 pts).
“The launch of Notino Club in the Czech Republic and Hungary is the result of extensive work by our teams in collaboration with Antavo. The loyalty program focuses on meaningful, easy-to-understand benefits for customers and supports our long-term approach to customer engagement, with plans to expand to additional markets.” – Mgr. Michal Mašika PhD., Mobile & Innovation Director, Notino
Additional tools (Shade Finder, Skin Analyzer, Product Reviews, Salon Reviews) are configured in Antavo and will roll out progressively. Together, Antavo and Notino aim to deepen customer engagement, increase repeat purchase frequency, boost average order values, and drive loyalty across markets as the program expands in Europe.
“Working with Europe’s leading beauty retailer underscores Antavo’s expertise in the beauty vertical. We’re delighted to power Notino’s loyalty vision. Notino Club is a shining example of how technology and creativity can blend to make beauty retail more rewarding. Together, we look forward to elevating customer experiences, driving retention, and scaling Notino Club across Europe.” – Attila Kecsmar, CEO & Co-Founder, Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Notino
In the growing world of e-commerce, Notino brings beauty and health to millions of people across Europe. Europe’s largest online beauty retailer has been a leader in the industry for more than 20 years. Notino began its journey in 2004 in the Czech Republic and has become one of the strongest players in the field of e-commerce in the field of beauty and health. Notino offers customers a wide selection of up to 115,000 products from more than 1800 world-famous and local brands at the best prices. Notino is not only successful online in 27 countries, it also has 27 brick-and-mortar stores in 8 countries.
Recently, Notino successfully ranked among the top ten on the prestigious TOP 500 list of Cross-Border Retail Europe. Europe’s largest retailer of beauty and health products is constantly expanding into other European markets and improving its services. This is shown by three logistics centers and warehouses in Romania, the Czech Republic and now also in Italy and Poland. This move allows Notino to deliver goods to customers across Europe faster and better respond to growing demand, especially during the Christmas holidays.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
