Flying Tiger Jumpstarts New Loyalty Program, Powered by Antavo AI Loyalty Cloud

After a lightning-fast – under 30 days – implementation period, Danish variety store chain Flying Tiger Copenhagen has successfully launched its brand new customer club loyalty program powered by Antavo AI Loyalty Cloud. 

The brand launched the Flying Tiger Copenhagen Club mobile app and accompanying loyalty program in order to further elevate its unique customer experience. Seamlessly breaching the gap between the digital and in-store worlds, and utilizing Antavo’s omnichannel capabilities, the company is able to offer a fully connected, constantly fresh experience to its customers.

The app works as a functional and engaging hub for Flying Tiger Copenhagen, where customers can instantly access their membership card, various vouchers, and discounts (applicable to in-store purchases, ranging from 10% to 20%), plus exclusive limited-time offers.  

Here’s what Andre Filomeno, SVP of Customer and Digital at Flying Tiger Copenhagen thinks about the program. Source: The Garden

With Antavo’s robust loyalty platform capabilities and integrations, the company is able to collect and utilize valuable insights and approach loyal shoppers with more personalized communications and reward offerings. This includes an innovative waterfall reward concept, where loyalty members need to use the previous rewards to automatically be eligible for the next, higher-level discount.

“We are very happy with the quick and efficient implementation period, and how working with Antavo’s flexible platform enables us to offer a truly engaging program to our loyal customers and to personalize as many aspects of it as possible. We are positively looking forward to expanding the program in the future, both geographically and in our offerings.”  Andre Filomeno, Senior VP, Customer & Digital  

Flying Tiger Copenhagen Club attracted 500,000 members across six markets within just six months, expanding to eight markets in only 15 months. Its members show exceptional engagement, with a 60% higher basket size and 50% more frequent store visits compared to non-members. These outstanding results showcase how a creative, data-driven loyalty strategy can directly drive both customer satisfaction and commercial success.

“It is always a pleasure to see a great loyalty concept, and at Antavo we are proud to have had the chance to support Flying Tiger Copenhagen’s omnichannel customer club come to life. It was a great experience working alongside their team, and we are already excited about the next phase in their expansion journey.” Attila Kecsmar, CEO & Co-Founder of Antavo

What truly sets the program apart is its innovative waterfall reward structure, which fosters ongoing participation and excitement. Members unlock higher-level benefits by redeeming previous ones, creating a dynamic and continuous sense of achievement.

Combined with Antavo’s advanced data capabilities, Flying Tiger Copenhagen has turned its loyalty initiative into a powerful growth engine.

About Flying Tiger Copenhagen

Flying Tiger Copenhagen, a Danish-founded retailer, is renowned for its award-winning design and unique product range, offering everything from vibrant party decorations and kitchenware to playful toys, gifts and stationery. The brand is celebrated for creating modern, seasonal items and contemporary, colorful everyday essentials that bring joy and style to daily life. Since opening its first store in Copenhagen in 1995, Flying Tiger Copenhagen has expanded to over 900 stores across 36 markets, spreading its unique brand of creativity and fun worldwide.

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]