Nuki Club Unlocks a Smarter Loyalty Program With Antavo’s Technology
June 24, 2025
Austrian smart locks manufacturer Nuki just re-launched its loyalty program, Nuki Club, with the help of Antavo, putting a new spin on referral systems.
Founded in 2014 by brothers Martin Pansy and Jürgen Pansy, Nuki has quickly become a formidable force, now completely dominating the market for smart, retrofittable access solutions. The company is dedicated to revamping its existing referral program with the help of Antavo’s flexible yet powerful loyalty technology.
The newly relaunched Nuki Club—exclusive to all owners and users of a Nuki Smart Lock or Nuki Opener—aims for simplicity and instant gratification. The loyalty program stays firmly rooted in encouraging referral activity, adding progressive rewards to further incentivize word-of-mouth.
Freshly joined Nuki Club members can share their referral codes with friends, family members and acquaintances. However, there is a spin to the usual progression: instead of rewarding members for each referred person they brought under the program’s umbrella, there are milestone rewards. Members receive a new, bigger coupon after the 1st, 3rd, 5th and 10th friends they have referred.
This incremental approach to referrals places a larger emphasis on engagement and commitment. In addition, members can also earn coupons as rewards, for non-transactional activities, such as profile completion, as well as a surprise coupon on their birthday.
“While rethinking Nuki Club, we asked ourselves: “How can we give back to our customers? How can we encourage them to open up talking about us?” With the new and improved system, we believe this was successfully achieved. Even better, we laid down the foundation for a lot of upcoming features.” Letícia Schmied-Costa, Head of Growth
Though there are no points or tiered elements right now, Nuki Club is planned to be expanded in the future, taking full advantage of Antavo’s loyalty capabilities and modules—making the user journey feel even more rewarding for members. Another remarkable aspect of the project speed is that the actual implementation and configuration only took days, thanks to the clear vision and the preparedness of Antavo’s technology. Last but not least, the program was established using Antavo’s built-in Bloomreach integration, allowing seamless data-sharing and partnership between the two platforms.
“We were happy to support Nuki in transforming their loyalty program. Working with a smart lock company like them was an interesting case, as their business required a unique loyalty strategy. Being able to provide the technical backbone for the new Nuki Club is yet another testament to the flexibility and user-friendliness of our technology.” Attila Kecsmar, CEO & Co-founder of Antavo
About Nuki
Nuki was founded in 2014 by the brothers Martin Pansy (CEO) and Jürgen Pansy (Chief Innovation Officer) in Graz. Since its market launch in 2016, the Austrian company has grown steadily and is now the leading provider of smart, retrofittable access solutions in Europe. Nuki is double ISO-certified, ISO 9001 and ISO 14001 certify high international standards in terms of quality and environmental management systems. Currently, 150 people with 18 different nationalities are employed at the Graz site. In addition to the established Smart Lock produced in Europe and a comprehensive range of accessories and services, Nuki is working hard on the further development of smart access solutions for a completely keyless future.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
