Antavo Helps Shokz Fine-Tune ShokzSquad With a Loyalty Program Revamp
July 8, 2026
Antavo is partnering with Shokz, the global open-ear audio brand, to revamp ShokzSquad in the US, helping members unlock richer perks while supporting repeat purchases, advocacy, and long-term engagement.
Founded in 2011, Shokz is known for pioneering open-ear audio technology and bone conduction headphones. With a fast-growing global community, the brand has built a strong reputation among athletes, runners, commuters, and everyday listeners who want awareness, comfort, and quality sound.
Antavo is proud to support Shokz in the revamp of ShokzSquad, the brand’s US loyalty program available through the Shokz website. Powered by Antavo’s AI-driven loyalty platform, the renewed program is designed to recognize members for purchases and deeper brand engagement by utilizing Antavo’s Mobile Wallet solution, Challenges, Tiers, Workflows Modules, and advanced integration ecosystem.
Point earning: Rewarding spend and profile completion
Members earn 1 point for every $1 spent on eligible purchases. Points contribute to tier progress rather than direct redemption, helping Shokz recognize loyal customers.
Members can also earn 10 points by completing their profile, including optional details such as their birthday, gender, and headphone usage scenario. This creates a transparent value exchange: customers move closer to higher status, while Shokz can better understand members’ preferences based on information they choose to provide, supporting more relevant communication, segmentation, and future personalization, consistent with Shokz’s Privacy Policy.
Higher-tier exclusivity: Turning loyalty into anticipation
ShokzSquad features four tiers: Entry, Active, Advanced, and Pro, giving members a transparent path from first purchase to higher-value status. For Advanced and Pro members, ShokzSquad adds benefits that go beyond standard offers:
1. New release giveaways provide eligible members with opportunities to enter periodic sweepstakes for newly launched products, helping Shokz build excitement around product launches and introduce members to new products.
2. Priority access gives higher-tier members early opportunities to secure inventory for new releases and limited-edition items, subject to availability, helping members stay informed and engaged with upcoming launches and Member Hub updates.
3. VIP event giveaways for Pro members may include opportunities to enter sweepstakes for select sporting events, Shokz brand launch events, product co-creation workshops, and other offline experiences, subject to the applicable official rules.
These benefits help transform the program from a points-based structure into a community-building engine, strengthening advocacy and emotional loyalty among Shokz’s most engaged customers.
Mobile Wallet: Loyalty access in every member’s pocket
ShokzSquad also uses a mobile wallet solution to make membership easier to access during every interaction, such as offline event identification (marathons/races). Members can keep their loyalty ID, tier status, points balance, and available benefits in their phone wallet, reducing friction and keeping the program visible beyond the website.
This creates a more convenient experience for customers, while helping Shokz encourage repeat engagement, faster identification, and stronger benefit awareness without requiring members to search through emails or log in repeatedly.
Coming soon: Friend Referrals
Friend referral is also part of the ShokzSquad roadmap, giving Shokz a future opportunity to turn satisfied members into advocates. Once live, referrals can support lower-cost customer acquisition, community growth, and stronger member-to-member recommendation behavior.
Combined with Antavo’s flexible platform and utilizing our Friend Referral feature, this gives Shokz room to keep evolving the program over time, adding new earning opportunities, engagement mechanics, and exclusive experiences as customer expectations change.
“ShokzSquad is our way of giving more back to the people who make our community so special. As we revamp the program, we are excited to offer members clearer progress, more meaningful perks, and new reasons to stay connected with Shokz. We look forward to growing this experience with Antavo and bringing even more value to our US customers.” – Vincent Xiong, CEO of Shokz North America
The project connects Antavo with Shokz’s existing stack, including Shopify for website transactions (through a direct integration), Klaviyo for marketing communications (also through a direct integration), and Salesforce Service Cloud for customer support visibility. API integrations support enrollment and member-facing experiences.
“Shokz has built a powerful community around movement, innovation, and sound, which makes ShokzSquad a natural fit for modern loyalty. With our AI-powered platform, flexible workflows, and experience supporting consumer brands, we are excited to help Shokz drive engagement and growth.” – Attila Kecsmar, CEO and Co-Founder of Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Shokz
Shokz, recognized as the World’s No. 1 Open-Ear Headphones Brand by Omdia, is dedicated to advancing open-ear audio technology and inspiring users to #beopen. With a focus on innovation, quality, and user experience, Shokz continues to shape the category by providing cutting-edge solutions for everyday audio. Learn more about the brand at www.Shokz.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
