Loyalty Blog

It’s a myth that customers not spending their loyalty points saves money for the brand. Learn how to reduce point liability in a loyalty program.

Is the subscription-based, exclusivity-focused Sweetgreen loyalty program as fresh as they say, or does Sweetpass need some extra seasoning?

Learn how to create a sustainable loyalty program that shapes your customers’ relationship with the environment.

Each and every loyalty program faces its own challenges. Some businesses want their loyalty programs to make customer engagements more sophisticated, while others seek new ways to reach their audiences. The goal of a next-gen loyalty program provider is to accommodate all of these needs and provide a simple yet satisfying solution. 

Discover eight must-have loyalty benchmarks that you shouldn’t do without when it comes to customer loyalty analytics.

People trust recommendations from friends or family more than paid ads. How can referral loyalty programs help turn customers into spokespeople?

Discover what kind of results KFC is getting from its loyalty program, KFC Rewards Arcade — a rewards program that’s as tasty as it gets.

Let’s dive into the world of experiential rewards, where you can discover how to build long-term brand loyalty with the help of unique experiences.

Learn everything there is to know about Rip Curl’s lifestyle membership program built around passion and inclusivity.

Agent Jess Mizerak is on a mission to increase loyalty program adoption through several loyalty program promotion strategies.

B2B2C (business to business to consumer) loyalty programs are a special breed that reward both customers and third-party sales associates or retailers at the same time. Catering to two very different audiences at the same time requires a unique loyalty logic — and technology.

Learn what influences customers’ choices and discover tips for each step of the consumer decision making process in this in-depth article.