Loyalty Blog

The cover image of Antavo's shopping mall loyalty programs guide.
Industry Guides by Sheila Power • 24 min read

Shopping Mall Loyalty Programs: A Comprehensive Guide

Discover what makes the concept of mall loyalty programs truly successful. Check out our guide including examples from 7 top malls.

Building Emotional Loyalty And Long-Lasting Brand Love
Loyalty 101 by Zsuzsanna Ban • 18 min read

Emotional Loyalty: Art or Science?

Learn what emotional loyalty is, and how to build, nurture, and measure this powerful connection between brand and customer.

Antavo’s cover image for its definitive guide about customer loyalty programs.
Industry Guides by Tamas Oszi • 98 min read

Customer Loyalty Programs: A Definitive Guide With 13 Actionable Steps

Antavo’s definitive guide on customer loyalty programs shows you what to focus on in order to create a high-performing rewards program.

Antavo’s cover for its article about the LuisaViaRoma loyalty program.
Case study by Tamas Oszi • 6 min read

LuisaViaRoma Loyalty Program: An Award-winning Luxury Fashion Reward Experience

Dive into the world of luxury rewards with the LuisaViaRoma loyalty program. Our case study tells you all about their incredible success story.

Cover image for Antavo's guide about pharmacy loyalty programs.
Industry Guides by Zsuzsa Kecsmar • 19 min read

Drugstore and Pharmacy Loyalty Programs: A Comprehensive Guide

Learn what loyalty program features are best for pharmacies and drugstores and discover 6 great examples of pharmacy loyalty programs.

The cover image for Antavo’s article on why behavioral segmentation is important in marketing
ROI & Performance by Zsuzsanna Ban • 10 min read

Why Behavioral Segmentation Is Game-Changing in Marketing

Discover how to accurately hyper-tailor your content and campaign strategy for your audience with behavioral segmentation.

Antavo’s cover for its article about customer loyalty
Marketing science by Zsuzsa Kecsmar • 11 min read

The Roots of Customer Loyalty And Its Secret Link to Loyalty Programs

Prioritizing and building customer loyalty for long-term survival is a must for businesses. Find out how to do it right with our help.

The cover image of Antavo's Cosmetics and Beauty Loyalty Programs Guide
Industry Guides by Zsuzsa Kecsmar • 18 min read

Cosmetics and Beauty Loyalty Programs: A Comprehensive Guide

Beauty fans love to chat about rewards. Our guide tells you how to make them loyal by showing the 8 best beauty loyalty programs on the market.

The cover image of Antavo's Fashion Loyalty Programs Guide
Industry Guides by Zsuzsa Kecsmar • 15 min read

Fashion Loyalty Programs: A Comprehensive Guide

Dive into the fashion loyalty programs with our comprehensive guide, discovering the best features to help you build stronger brand love among customers.

The cover image for Antavo’s Peach Fuzz Q4/2023 Product Release
Releases by Andras Taraszovics • 2 min read

Peach Fuzz Q4/2023 Product Release: Replatform Smart, Retain Smarter

Preparing a loyalty strategy for the peak season — be it the holidays, Black Friday or Cyber Monday — requires preparation, months in advance. This applies to both B2C and B2B businesses.

Antavo’s cover for its guide about fuel retail loyalty programs.
Industry Guides by Attila Kecsmar • 27 min read

Fuel Retail Loyalty Programs: a Comprehensive Guide

Loyalty in the fuel retail industry is more important than ever. Read our fuel retail loyalty program guide to find out how to keep your customers.

The cover image for Antavo’s article on why word-of-mouth marketing is still important in 2024
Marketing science by Zsuzsanna Ban • 13 min read

Why Is Word-of-Mouth Marketing Still Important in 2024?

Word-of-mouth marketing helps you build trust and harness cost-effective promotion. Learn about the power of social connectivity in 2024.