Loyalty Blog

Antavo’s article on referral programs
Articles by Barbara Kekes-Szabo • March 13, 2023 • 10 min read

How to Use Referral Loyalty Programs to Generate Brand Loyalty

People trust recommendations from friends or family more than paid ads. How can referral loyalty programs help turn customers into spokespeople?

The cover for Antavo’s article about the KFC Rewards Arcade loyalty programme.
Articles by Barbara Kekes-Szabo • March 9, 2023 • 5 min read

KFC Rewards Arcade: A Finger Lickin’ Good Loyalty Programme

Discover what kind of results KFC is getting from its loyalty program, KFC Rewards Arcade — a rewards program that’s as tasty as it gets.

Antavo’s cover for its article about experiential rewards.
Mission: Loyalty by Jessica Mizerak • February 23, 2023 • 16 min read

Mission: Loyalty — The Secret Behind Experiential Rewards

Let’s dive into the world of experiential rewards, where you can discover how to build long-term brand loyalty with the help of unique experiences.

The cover for Antavo’s article about the Rip Curl membership program.
Articles by Barbara Kekes-Szabo • February 16, 2023 • 5 min read

Club Rip Curl: A Membership Program That Rewards Surfing

Learn everything there is to know about Rip Curl’s lifestyle membership program built around passion and inclusivity.

Antavo’s cover for its Mission: Loyalty article about loyalty program promotion and loyalty program adoption.
Mission: Loyalty by Jessica Mizerak • February 9, 2023 • 14 min read

Mission: Loyalty — Using Loyalty Program Promotion to Boost Adoption

Agent Jess Mizerak is on a mission to increase loyalty program adoption through several loyalty program promotion strategies.

The cover image for Antavo’s Electric Purple Product Release article
Releases by Viktor Fasi • February 2, 2023 • 2 min read

Electric Purple Q4/2022 Product Release: Launching B2B2C Loyalty Programs

B2B2C (business to business to consumer) loyalty programs are a special breed that reward both customers and third-party sales associates […]

Antavo’s cover about the consumer decision making process.
Articles by Barbara Kekes-Szabo • January 26, 2023 • 10 min read

Understanding the 5-Step Consumer Decision Making Process

Learn what influences customers’ choices and discover tips for each step of the consumer decision making process in this in-depth article.

Articles by Zsuzsa Kecsmar • January 23, 2023 • 6 min read

Top Customer Loyalty Conferences in 2023 [Updated]

Customer loyalty conferences are a unique opportunity to network and share your knowledge. We provide you the most illustrious events of 2023.

Antavo’s cover for its article about finding the most fitting loyalty program technology.
Mission: Loyalty by Jessica Mizerak • January 19, 2023 • 12 min read

Mission: Loyalty — Finding the Right Loyalty Program Technology

Looking for vendors? In Mission: Loyalty Episode 7, Agent Jess cracks the code to help you find the right loyalty program technology provider.

The cover image of Antavo's Retail Loyalty Programs Guide.
Guides by Andy Nemes • January 17, 2023 • 27 min read

7 Retail Loyalty Program Strategies to Reach Higher KPIs (Guide)

Based on real-life examples, these 7 unique strategies for retail loyalty programs will help your brand stand out and impress brick-and-mortar customers.

Antavo’s cover for its article about increasing loyalty program engagement.
Mission: Loyalty by Jessica Mizerak • January 12, 2023 • 16 min read

Mission: Loyalty — Increase Engagement and Reduce Dormancy in Your Loyalty Program

In Mission: Loyalty Episode 6, we’ll share our intel on how to increase loyalty program engagement and reduce dormancy.

Antavo’s article on how to use NFT art to Build Customer Loyalty
Articles by Tamas Oszi • January 5, 2023 • 14 min read

NFT Loyalty Program: The Latest Reward in Loyalty Programs

The NFT loyalty program trend has shaken up the world of marketing. We’ll tell you all about how to use it to build lasting brand love.