[Guide] How to Build Brand Loyalty in China – 5 Experts Weigh In
As an avid reader of the State of Fashion report, I noticed a recurring theme that was brought up in both the 2018 and the 2019 forecasts: the rise of [...]
How CRM Teams Can Solve the Personalization Challenge
You are lucky if you are part of the CRM team! It’s your privilege to translate your company’s marketing message to the language that your customer understands, likes and looks [...]
Fashion Tech Companies: How They Improve Customer Experience?
There is a new trend emerging in the retail world that’s shaking the industry to its core: customers want superior experiences and not just discounts. Many companies struggle to build [...]
Omnichannel Loyalty Program: Reach More Retail Customers
The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their [...]
What is Experiential Marketing? – The Creator of the Term Explains
If you would ask any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my [...]
Jungle Green Spring 2019 Product Release: All About Personalization
Today, it’s simply not enough to give customers good deals. What people actually want are relevant offers and a personalized experience. But catering to your audience is only possible by [...]
Loyalty Program Ideas for Mobilising Footwear Customers
Let’s be real: customers aren’t loyal by default. 7 shoppers out of 10 have no clear idea of which store to visit when looking for footwear. This isn’t necessarily a [...]