Loyalty Blog

The Marriott hotel loyalty program, Bonvoy, sets the standard for experiential loyalty in hospitality. Here’s what the program has to offer.

This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.

We dive deep into the world of loyalty programs and analyze the strengths and weaknesses of Kellogg’s rewards program, the Kellogg’s Family Rewards

What are the aspects of loyalty programs that grab attention from Gen Z customers? Learn how to appeal to this generation’s values.

Crisis situations change the way customers shop. Let’s see what loyalty program strategies can help brands adapt to challenging times.

Enhance the customer experience by collecting and leveraging zero- and first-party data with your loyalty program. We’ll show you how.

Ready to learn about the best loyalty program practices in China? Discover the trends, strategies and features for success in China.

Avoid losing millions of dollars in loyalty program rewards by spotting exploiters and insider threats through state-of-the-art fraud detection.

Explore 11 different cognitive biases in marketing and bring behavioral science on your side to capture the hearts and minds of customers.

airasia rewards is a loyalty program that moved beyond being a Frequent Flyer Programme and has become a comprehensive lifestyle program.

Why should customers choose you? Check out these 20 examples on how to speak to customers’ pain points with your value proposition.

Holiday rewards programs will play an important role in 2020 and 2021. Here are the best practices for combining the holiday spirit and customer loyalty.