Repeat purchases are the lifeblood of retail: this is a universal truth in customer retention. Really, repeat customers are 130% more valuable than first-time buyers, and they are responsible for generating [...]
If you are selling both online and in-store, then creating a great omnichannel experience is probably your top priority. An omni-channel or a POS loyalty program are both great at [...]
Why would I need an athleisure loyalty program, you ask. Well, athleisure is absolutely killing it in the fashion industry to the point that Global Industry Analysts Inc. is saying [...]
I really love Instagram. It’s like a window to a whole new world, full of inspiration and crazy ideas. It’s also a thriving environment for fashion and lifestyle marketers to [...]
Most mature businesses change their focus from customer acquisition towards building customer loyalty and creating relationships with their best shoppers. What better way to build great relationships than by providing [...]
Google Shopping started in 2012 and has become one of the fastest growing e-commerce platforms. In the last year Google has added many new features to help retailers increase sales [...]
If your target customer base includes millennials, it can be tough to get your message across. Here are some tips for communicating your brand and products effectively.