Instagram Shopping: A 4-Step Guide to the New Social Marketplace
I really love Instagram. It’s like a window to a whole new world, full of inspiration and crazy ideas. It’s also a thriving environment for fashion and lifestyle marketers to [...]
How to Use User-Generated Content to Build Customer Loyalty
Most mature businesses change their focus from customer acquisition towards building customer loyalty and creating relationships with their best shoppers. What better way to build great relationships than by providing [...]
How to Turn Customers From Google Shopping to Regulars?
Google Shopping started in 2012 and has become one of the fastest growing e-commerce platforms. In the last year Google has added many new features to help retailers increase sales [...]
5 Ways to Build Customer Loyalty Among Millennials
If your target customer base includes millennials, it can be tough to get your message across. Here are some tips for communicating your brand and products effectively.
VIP program: How to Create Irresistible Loyalty Program Rewards
How to maximise the buzz around your loyalty program’s rewards. Five tips on how to bring out the sexiness you need for it.
Recognition Loyalty Programs for Fashion: How Does Loyalty Work Without Points?
World is shifting. Traditional points-based loyalty programs don’t cut it anymore, especially in fashion. No one wants to look cheap. Customers of the luxury sector are no longer looking to [...]
Lancôme Loyalty Program: Preventing Customers From Getting Bored
How do you avoid customers getting bored in your loyalty program? Here are 5 smart tips to keep them excited in the long run.