Today, it’s simply not enough to give customers good deals. What people actually want are relevant offers and a personalized experience. But catering to your audience is only possible by [...]
Let’s be real: customers aren’t loyal by default. 7 shoppers out of 10 have no clear idea of which store to visit when looking for footwear. This isn’t necessarily a [...]
Repeat purchases are the lifeblood of retail: this is a universal truth in customer retention. Really, repeat customers are 130% more valuable than first-time buyers, and they are responsible for generating [...]
You might think that a luxury brand loyalty program is just a myth. Or maybe you feel offering points is a cheap and commercial tactic. (Agreed!) But the truth is [...]
If you are selling both online and in-store, then creating a great omnichannel experience is probably your top priority. An omni-channel or a POS loyalty program are both great at [...]
Why would I need an athleisure loyalty program, you ask. Well, athleisure is absolutely killing it in the fashion industry to the point that Global Industry Analysts Inc. is saying [...]
I really love Instagram. It’s like a window to a whole new world, full of inspiration and crazy ideas. It’s also a thriving environment for fashion and lifestyle marketers to [...]