Loyalty Blog

Evolving your loyalty program is the key to success. But what justifies a full loyalty program revamp? Find out in our latest guide!

This article examines the importance of understanding the psychographic traits of customers to segment your audience effectively.

Enhance customer engagement and word-of-mouth by creating brand loyalty programs that offer benefits members won’t be able to resist.

Learn everything there is to know about JoJo Maman Bébé’s groundbreaking new approach to rewarding omnichannel customer engagement.

The Home Depot rewards program, Pro Xtra, provides several benefits for professionals to help grow their business. Check out the power of pro.

In order to run a successful loyalty program, marketers need to find ways to give customers as much freedom as […]

Gamification in loyalty programs is fun: use a prize wheel for a thrilling reward experience, or collect data through treasure hunts.

Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.

The Marriott hotel loyalty program, Bonvoy, sets the standard for experiential loyalty in hospitality. Here’s what the program has to offer.

This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.

We dive deep into the world of loyalty programs and analyze the strengths and weaknesses of Kellogg’s rewards program, the Kellogg’s Family Rewards

What are the aspects of loyalty programs that grab attention from Gen Z customers? Learn how to appeal to this generation’s values.