How will the latest news in eCommerce shape online/offline retailers’ loyalty marketing strategy? What innovations and strategic thinking should loyalty programs incorporate? Check out form our latest post!
I hear it all the time. “Loyalty programs simply don’t work for consumers of luxury products.” Please pardon me if I sound harsh, but I think that’s just an excuse. [...]
We all know when it’s done right, loyalty programs are great for retail businesses – and also for their customers. But a true online retail professional is never pleased just [...]
Here’s a familiar scene: I’m on a Skype call with a client, let’s say a Marketing Manager at an online fashion retailer. She is constantly working on new email marketing [...]
56% of shoppers leave loyalty programs because of irrelevant offers. How to overcome this challenge? Build a value-orientated loyalty program. Here’s how.
How do NewBalance, Decathlon and Rebel Active run their loyalty programs? What trends should you think about when you are putting together your sports retail loyalty program? Find out in our latest post!