Loyalty Blog

Banner for Antavo’s Sephora Beauty Insider Review
Review by Tamas Oszi • 7 min read

Sephora Beauty Insider: The Continuing Transformation of Sephora Points

Here’s how the Sephora Beauty Insider rewards program caters to beauty lovers who like to try new things — and why it works for business.

Cover image for Antavo’s article on omnichannel marketing.
Marketing science by Barbara Kekes-Szabo • 15 min read

Omnichannel Marketing Guide: In Pursuit of a Holistic Approach

Omnichannel marketing, an effective way to stand out and deliver consistent, personalized experiences for customers across all channels.

Antavo’s cover for its article about omnichannel loyalty programs.
Industry Guides by Tamas Oszi • 10 min read

Omnichannel Loyalty Programs: The Ultimate Guide

Read our guide and learn how to engage with customers across all channels (including a secret fourth one) with omnichannel loyalty programs.

Making Brand Loyalty Programs
Loyalty 101 by Tamas Oszi • 16 min read

How to Build Buzz-Making Brand Loyalty Programs

Enhance customer engagement and word-of-mouth by creating brand loyalty programs that offer benefits members won’t be able to resist.

The cover image for Antavo’s article reviewing the Home Depot Rewards Program
Review by Barbara Kekes-Szabo • 10 min read

The Home Depot Rewards Program Review: A Loyalty Program Built for Pros

The Home Depot rewards program, Pro Xtra, provides several benefits for professionals to help grow their business. Check out the power of pro.

The cover image for Antavo’s Vivid Citrine Product Release article
Releases by Viktor Fasi • 3 min read

Vivid Citrine Q2/2022 Product Release: More Freedom For Customers, More Control for Marketers

In order to run a successful loyalty program, marketers need to find ways to give customers as much freedom as possible while also fine-tuning the reward experience to maintain a high level of control. These two goals might seem incompatible, but with a best-in-class loyalty technology, it’s not only possible — it’s rather easy.

Marketing science by Tamas Oszi • 8 min read

The 3 Steps to Finding, Recognizing and Retaining a Brand Ambassador

Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.

The cover image of Antavo's experiential marketing article
Marketing science by Zsuzsa Kecsmar • 12 min read

Experiential Marketing: Creating a Lasting Impression

This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.

Reviews by Tamas Oszi • 7 min read

Kellogg’s Rewards Program Review: It’s Grrreat!

We dive deep into the world of loyalty programs and analyze the strengths and weaknesses of Kellogg’s rewards program, the Kellogg’s Family Rewards

Cover image for Antavo’s article on how to engage Gen Z customers with loyalty programs.
Marketing science by Barbara Kekes-Szabo • 13 min read

7 Loyalty Program Must-Haves to Engage Gen Z Customers

What are the aspects of loyalty programs that grab attention from Gen Z customers? Learn how to appeal to this generation’s values.

Cover image for Antavo’s guide on loyalty program strategies in crisis.
Industry Guides by Attila Kecsmar • 17 min read

Loyalty Program Strategies in Times of Crisis: An Ultimate Guide

Crisis situations change the way customers shop. Let’s see what loyalty program strategies can help brands adapt to challenging times.

The cover image for Antavo’s article on collecting first-party data with loyalty programs.
ROI & Performance by Tamas Oszi • 9 min read

How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Enhance the customer experience by collecting and leveraging zero- and first-party data with your loyalty program. We’ll show you how.