Loyalty Blog

The cover image for Antavo’s summary article about the Regional Customer Loyalty Reports 2022
Articles by Zsuzsa Kecsmar • 8 min read

State of Loyalty & Benchmarks – 2022 Regional Customer Loyalty Reports

Discover industry benchmarks and market opportunities for loyalty programs on three continents with Antavo’s Regional Customer Loyalty Reports.

Cover image for Antavo’s article explaining the technology behind cashback reward program
Articles by Tamas Oszi • 9 min read

Launching a Cashback Reward Program: Technology Explained

Trying to navigate the world of the cashback reward program? Our step-by-step guide tells you everything you need to know for a smooth launch.

The cover image for Antavo’s Jade Green Product Release article
Releases by Viktor Fasi • 2 min read

Jade Green Q1/2022 Product Release: Expanding Your Loyalty Program’s Reach

There are a number of ways that companies can expand the reach of their loyalty program, from entering new markets to gaining a foothold in retail. Also, brands can encourage their existing customers to share the loyalty experience with family members and spread the word among friends.

The cover image of Antavo'sGo Green, Get Green: Sustainability in Loyalty Programs article
Articles by Timi Garai • 6 min read

Go Green, Get Green With a Sustainable, Green Loyalty Program

Learn about incorporating sustainability, recycling and charity into a green loyalty program to align brand values with those of your customers.

Cover image for Antavo’s article about advanced loyalty segments
Articles by Phil Hussey • 6 min read

Four Loyalty Segments Every Marketer Can Act On

Learn how you can freshen up your personalization strategy with four advanced loyalty segments and make your brand more relevant for customers.

The cover image for Antavo’s article on multi-country loyalty programs.
Articles by Tamas Oszi • 8 min read

Managing a Multi-Country Loyalty Program: Technology Explained

For enterprises with an international presence, multi-country loyalty programs are the answer. Discover the best global loyalty strategy!

The cover image for Antavo’s article on surprise and delight.
Articles by Barbara Kekes-Szabo • 10 min read

The Element of Surprise and Delight in Loyalty Programs

Add a little special something to your loyalty program. Surprise and delight your members to create a powerful bond with them.

the cover image of Antavo's Coalition Loyalty program guide
Guides by Tamas Oszi • 30 min read

How to Create a Next-Gen Coalition Loyalty Program: a Definitive Guide

Curious about the past, present and future of the coalition loyalty program? We show you the best strategies and technology for this type of rewards program.

The cover image for Antavo’s Velvet Blue Product Release article
Releases by Viktor Fasi • 2 min read

Velvet Blue Q4/2021 Product Release: Reducing Time to Value for Loyalty Managers

Time to value plays a vital role when it comes to loyalty program management. Loyalty marketers have to ensure that their work maximizes value and aligns with their strategic goals in the shortest amount of time, without hurting the customer experience.

The cover image for Antavo’s article reviewing the IKEA Family loyalty program.
Reviews by Barbara Kekes-Szabo • 10 min read

IKEA Family Loyalty Program Review: Where Everyone’s Invited

IKEA Family is one of the world’s largest customer clubs. Find out what rewards they offer to create a family-like experience for members.

The cover image for Antavo’s guide about subscription loyalty programs
Guides by Zsuzsa Kecsmar • 19 min read

Paid and Subscription Loyalty Programs: A Comprehensive Guide

What makes subscription loyalty programs successful? Is a paid rewards program right for your business? Find out in our in-depth guide!

Antavo’s cover image on the article about 5 Loyalty Program Lessons We Can All Learn From Online Gaming Rewards
Articles by Tamas Oszi • 12 min read

5 Lessons Loyalty Program Owners Can Learn from Online Gaming Rewards

There are a lot of things loyalty program owners can learn about gaming rewards. Here’s how these programs have kept millions of players hooked.