Loyalty Blog

The cover image for Antavo’s article reviewing the adiClub membership program.
Review by Barbara Kekes-Szabo • 16 min read

adiClub Membership Program Review: Run, Train, Earn

The true success of the adiClub membership program lies in the exclusive experiential rewards members receive. Learn more in our review.

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Antavo’s cover about scarcity examples
Marketing science by Barbara Kekes-Szabo • 9 min read

What to Do (And Not to Do) When It Comes to Using Scarcity Tactics to Increase Profit

Discover how straightforward and beneficial scarcity tactics are to increase sales, and learn what mistakes to avoid to guarantee high sales.

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Antavo’s cover for its article on the Barbie loyalty program.
Review by Barbara Kekes-Szabo • 10 min read

Barbie Loyalty Program Review – An Iconic VIP Club

Enter the fabulous world of Mattel’s Barbie loyalty program! But is everything as glamorous as it seems? Read our review to find out!

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The cover image for Antavo’s article reviewing the H&M Loyalty Program
Review by Barbara Kekes-Szabo • 9 min read

H&M Loyalty Program Review: Rewards for Fashion Lovers

Rewarding customers for being fashionable and living a sustainable lifestyle at the same time? See how the H&M loyalty program pulls it off.

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Cover image for Antavo’s article on pairing customer retention and loyalty programs.
Marketing science by Tamas Oszi • 9 min read

Customer Retention and Loyalty: The Ultimate Power Couple

No matter which one comes first, customer retention and loyalty are a winning combination. With these 7 strategies, your reward program will excel!

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The cover image for Antavo’s Lime Green Product Release article
Releases by Andras Taraszovics • 2 min read

Lime Green Q2/2023 Product Release: Taking Loyalty Program Essentials to the Next Level

Being an innovative force in the loyalty industry is about more than just chasing trends. Sometimes program owners have to take a step back and consider how they can improve existing, tried-and-tested features.

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The cover image for Antavo’s article reviewing the HUGO BOSS Experience loyalty program.
Review by Barbara Kekes-Szabo • 8 min read

HUGO BOSS Experience Loyalty Program Review: Live the Experience With Style

The HUGO BOSS Experience loyalty program establishes a new standard in the luxury fashion sector through its emphasis on exclusivity.

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Antavo’s cover for its article about comparing loyalty program providers.
Industry Guides by Tamas Oszi • 23 min read

The Beginner’s Guide to Comparing Loyalty Program Providers

Researching loyalty program providers to find the right one is not an easy task. We have the guide and worksheet you need to succeed.

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Antavo’s cover for its article about adding the freemium model to loyalty programs.
Program types by Zsuzsa Kecsmar • 7 min read

The Freemium Model in Loyalty Programs – The Next Big Trend

Freemium loyalty programs are a growing trend. Learn how you can combine free and premium benefits to both engage and nurture your customers.

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The cover for Antavo’s article about the Lillydoo Club loyalty program.
Case study by Barbara Kekes-Szabo • 5 min read

Lillydoo Club: A Subscription-Driven Loyalty Program That Fits Members’ Lives Perfectly

Find out how Lillydoo Club, the subscription-driven loyalty program, makes changing diapers fun.

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The cover of Antavo’s article about social proof.
Marketing science by Barbara Kekes-Szabo • 13 min read

Social Proof: How Customers Get Inspired, With 12 Real-Life Examples and Best Practices

Social proof plays a crucial role in influencing customer behavior. See 12 ways customers can get inspired to make a purchase from you.

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Cover for Antavo’s case study article on the MyModanisa loyalty program
Case study by Tamas Oszi • 5 min read

MyModanisa Loyalty Program: A Truly Multi-Country Experience

Get inspired by the MyModanisa loyalty program, a multi-country, reward system centered on desirable benefits and incentivized reviews.

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