Here’s how the Sephora Beauty Insider rewards program caters to beauty lovers who like to try new things — and why it works for business.
Omnichannel marketing, an effective way to stand out and deliver consistent, personalized experiences for customers across all channels.
Read our guide and learn how to engage with customers across all channels (including a secret fourth one) with omnichannel loyalty programs.
This article examines the importance of understanding the psychographic traits of customers to segment your audience effectively.
Enhance customer engagement and word-of-mouth by creating brand loyalty programs that offer benefits members won’t be able to resist.
Learn everything there is to know about JoJo Maman Bébé’s groundbreaking new approach to rewarding omnichannel customer engagement.
The Home Depot rewards program, Pro Xtra, provides several benefits for professionals to help grow their business. Check out the power of pro.
In order to run a successful loyalty program, marketers need to find ways to give customers as much freedom as possible while also fine-tuning the reward experience to maintain a high level of control. These two goals might seem incompatible, but with a best-in-class loyalty technology, it’s not only possible — it’s rather easy.
Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.
This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.
We dive deep into the world of loyalty programs and analyze the strengths and weaknesses of Kellogg’s rewards program, the Kellogg’s Family Rewards
What are the aspects of loyalty programs that grab attention from Gen Z customers? Learn how to appeal to this generation’s values.
