Modanisa Launches Loyalty Program Using Antavo Technology
June 8, 2022
International online fashion platform and retailer Modanisa, specializing in modest women’s fashion, has launched its MyModanisa loyalty program, powered by Antavo. Modanisa introduced the mobile-app-based rewards program on 5 continents, in 140+ countries, 6 languages, and 4 currencies.
“MyModanisa” is a groundbreaking new loyalty concept that rewards customers for their dedication to the brand. The global app-driven rewards program, available to customers using iOS and Android devices, lets customers earn points as they opt-in, shop, leave product reviews, and complete their customer profile.
“We’re thrilled to welcome Modanisa, our first customer in the MENA region. The brand’s unique approach was an exciting opportunity to create an eCommerce-only loyalty program that fully serves its fashion-loving audience. We’re looking forward to our cooperation on this inspiring concept.” – Giulia Filoso, Head of Customer Success, Antavo
The loyalty program has three point-based tiers: Silver, Gold, and Platinum, which refresh yearly. As they advance through the ranks, members unlock new point bonuses, gifts and perks. In addition to special offers and privileges, MyModanisa offers prizes and partner rewards, and extends special treatment to their customers on their birthdays and registration anniversaries as well.
“At Modanisa, we speak our customers’ language and work hard to recognize their needs. MyModanisa is an extension of the same principle. We see our customers shopping more and more on mobile, so we’re excited to have launched a loyalty program that meets that expectation.” – Betül Bulut, Head of CRM, Modanisa
Loyalty and CRM managers at Modanisa can easily use the loyalty data generated by the Antavo-powered loyalty program thanks to integrations with Salesforce Marketing Cloud and Modanisa’s unique segmentation tool. These integrations are a part of Antavo’s drive to create more out-of-the-box integrations with popular marketing automation and business tools. In addition, recent developments in the Loyalty Management Platform APIs have made integration with new and custom tools a faster and smoother experience.
About Modanisa
Modanisa.com launched on Mother’s Day, 2011 with the goal to meet modest women’s desire to wear the clothes that fit the life and times they live in. Modanisa.com is Turkey’s first international online shopping site platform and e-export champion to deliver online clothes shopping to its target audience in such a wide variety. Born in Istanbul, Modanisa now has customers in over 140 countries and reaches 20 million visitors from all over the world via their app and desktop platforms each month. Modanisa is also proud to introduce small producers and designers to the world.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Modanisa
Gonca Basa Arslan
Media and Partnership Manager
Antavo
Eva Bacsi
Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
