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Modanisa Launches Loyalty Program Using Antavo Technology

June 8, 2022

International online fashion platform and retailer Modanisa, specializing in modest women’s fashion, has launched its MyModanisa loyalty program, powered by Antavo. Modanisa introduced the mobile-app-based rewards program on 5 continents, in 140+ countries, 6 languages, and 4 currencies.

“MyModanisa” is a groundbreaking new loyalty concept that rewards customers for their dedication to the brand. The global app-driven rewards program, available to customers using iOS and Android devices, lets customers earn points as they opt-in, shop, leave product reviews, and complete their customer profile. 

“We’re thrilled to welcome Modanisa, our first customer in the MENA region. The brand’s unique approach was an exciting opportunity to create an eCommerce-only loyalty program that fully serves its fashion-loving audience. We’re looking forward to our cooperation on this inspiring concept.” – Giulia Filoso, Head of Customer Success, Antavo

The loyalty program has three point-based tiers: Silver, Gold, and Platinum, which refresh yearly. As they advance through the ranks, members unlock new point bonuses, gifts and perks. In addition to special offers and privileges, MyModanisa offers prizes and partner rewards, and extends special treatment to their customers on their birthdays and registration anniversaries as well.

“At Modanisa, we speak our customers’ language and work hard to recognize their needs. MyModanisa is an extension of the same principle. We see our customers shopping more and more on mobile, so we’re excited to have launched a loyalty program that meets that expectation.” – Betül Bulut, Head of CRM, Modanisa

Loyalty and CRM managers at Modanisa can easily use the loyalty data generated by the Antavo-powered loyalty program thanks to integrations with Salesforce Marketing Cloud and Modanisa’s unique segmentation tool. These integrations are a part of Antavo’s drive to create more out-of-the-box integrations with popular marketing automation and business tools. In addition, recent developments in the Loyalty Management Platform APIs have made integration with new and custom tools a faster and smoother experience.

About Modanisa launched on Mother’s Day, 2011 with the goal to meet modest women’s desire to wear the clothes that fit the life and times they live in. is Turkey’s first international online shopping site platform and e-export champion to deliver online clothes shopping to its target audience in such a wide variety. Born in Istanbul, Modanisa now has customers in over 140 countries and reaches 20 million visitors from all over the world via their app and desktop platforms each month. Modanisa is also proud to introduce small producers and designers to the world.

About Antavo

Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020, and Now Tech: Promotions And Offer Management Providers, Q3 2021 reports. As a global company, Antavo empowers clients like BMW, KFC, Lagardère, Kathmandu, Luisaviaroma and BrewDog. For more information, visit

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