Instagram Shopping: A 4-Step Guide to the New Social Marketplace
I really love Instagram. It’s like a window to a whole new world, full of inspiration and crazy ideas. It’s also a thriving environment for fashion and lifestyle marketers to [...]
How to Use User-Generated Content to Build Customer Loyalty
Most mature businesses change their focus from customer acquisition towards building customer loyalty and creating relationships with their best shoppers. What better way to build great relationships than by providing [...]
How to Turn Customers From Google Shopping to Regulars?
Google Shopping started in 2012 and has become one of the fastest growing e-commerce platforms. In the last year Google has added many new features to help retailers increase sales [...]
5 Ways to Build Customer Loyalty Among Millennials
If your target customer base includes millennials, it can be tough to get your message across. Here are some tips for communicating your brand and products effectively.
Recognition Loyalty Programs for Fashion: How Does Loyalty Work Without Points?
World is shifting. Traditional points-based loyalty programs don’t cut it anymore, especially in fashion. No one wants to look cheap. Customers of the luxury sector are no longer looking to [...]
Top 10 Loyalty Program Questions You Cannot Skip
A loyalty program can be a real headache if you don’t plan the basic details. Here are 10 unmissable steps to consider for launching a program.
Amazon Moments: How It Changes the Loyalty Game
Yesterday Amazon announced its cross-platform, self-service loyalty feature, and this might be very exciting if you work as a marketer. Entering the loyalty game is a great move for Amazon [...]