Email Campaigns and Loyalty Programs: The Ultimate Power Couple
Nearly all of us have seen an email campaigns so great that we clicked through to learn more, even if it was marketing a product we weren’t previously interested in… [...]
Loyalty Program with GDPR
General Data Protection Regulation has been a hot topic since 2016 when the regulation was adopted. Now the official implementation of GDPR is right around the corner and global fashion [...]
Top Trends for Fashion Retailers to Watch Out for in 2018
2017 was certainly an exciting year, which retailers topped off with great holiday sales (against many expectations)! The Antavo team also had an exciting year, which included many insightful conversations [...]
What Is Coalition Loyalty And Why It’s Rocky for Most Brands?
In a recent post, we covered the differences between coalition, umbrella and single-brand loyalty programs, and dove deep into the world of umbrella loyalty programs. But what about coalition loyalty [...]
7 Inspiring Loyalty Campaigns for Your Holiday Wish List
The holiday season is on its merry way. Cue the Christmas music, snowflakes and gift wrap services! This is the time of year that calls for decorated storefronts and discounts [...]
Intelligent Tracking Prevention: One More Reason to Have a Loyalty Program?
Intelligent tracking prevention is in town, folks! And with current data policy changes worldwide, changes like this are not going away anytime soon. Back in June at WWDC17, Apple announced [...]
3 Principles of a Successful Loyalty Program in Luxury Fashion
I hear it all the time. “Loyalty programs simply don’t work for consumers of luxury products.” Please pardon me if I sound harsh, but I think that’s just an excuse. [...]