Loyalty Blog

The cover image of Antavo's article on loyalty program question
Loyalty 101 by Zsuzsa Kecsmar • 8 min read

Top 10 Loyalty Program Questions You Cannot Skip

A loyalty program can be a real headache if you don’t plan the basic details. Here are 10 unmissable steps to consider for launching a program.

Releases by Attila Kovacs • 2 min read

Sky Blue Spring 2020 Product Release: Supercharge Salesforce!

In order to produce great results, you need tools that are not only capable of helping you achieve your goals, but also tools that synergize with each other to maximize your efficiency.

Loyalty Program Salesforce
Deep dive by Andras Taraszovics • 5 min read

How to Implement a Loyalty Program in Salesforce

Bring your loyalty program to Salesforce with a convenient and effective integration presented by Antavo.

The Ultimate Guide to Increasing Customer Lifetime Value
ROI & Performance by Tamas Oszi • 12 min read

The Ultimate Guide to Increasing Customer Lifetime Value

Customer lifetime value is an important metric for every brand. We show you the best tactics on the market to increase CLV with a loyalty program.

ROI & Performance by Mike O’Brien • 4 min read

How Loyalty Programs and Email Personalization Work Together

Loyalty programs provide brands with valuable data, which can be used to fuel email personalization. See how Nike, Nordstrom, Ulta and DSW do it.

Releases by Attila Kovacs • 2 min read

Prime Steel Winter 2019 Product Release: Enterprise-grade Offer Management

Incentivizing the right behavior is the cornerstone of customer retention. But with so much noise on the market, it is difficult to stand out. Companies—especially enterprises—require a solution that is sophisticated enough to support other marketing strategies, like personalization, but is also flexible enough to be deployed in dozens of geographies and thousands of stores.

Releases by Attila Kovacs • 2 min read

Golden Brown Fall 2019 Product Release: The Loyalty Experience Kiosk

The digitization of consumerism has had a dramatic impact on the retail landscape. A once seasonal and static business has transformed due to an insatiable appetite for instant gratification. As a direct result, more than half of Gen Z customers claim that a fun in-store experience determines where they shop.

Releases by Attila Kovacs • 2 min read

Aqua Blue Summer 2019 Product Release: In-store & Mobile

There’s a growing challenge for retailers all around the world: the inability to reconnect with customers once they leave the store. High customer lifetime value lives and dies on customer retention, but it’s simply impossible to engage with guest shoppers if they don’t provide any contact information.

Releases by Attila Kovacs • 2 min read

Jungle Green Spring 2019 Product Release: All About Personalization

It’s no longer enough to give customers good deals. What people actually want are relevant offers and a personalized experience. But catering to your audience is only possible by knowing what makes them tick. In other words, you need customer data in order to personalize.

Case study by Klari Nemeth • 12 min read

Lancôme Loyalty Program: Preventing Customers From Getting Bored

How to avoid customers getting bored with your loyalty program’s rewards? Take inspiration from the Lancome loyalty program and 4 other providers.

Releases by Attila Kovacs • 2 min read

Ice White Winter 2018 Product Release: Making Marketers’ Job Easier

In the world of fashion and retail, there’s fierce competition to attract new shoppers. Now maintaining customers’ attention through the buying cycle is becoming more difficult. Reacting to shifting trends is vital, but can make personalizing your retention strategy a daunting task.