3 Principles of a Successful Loyalty Program in Luxury Fashion
I hear it all the time. “Loyalty programs simply don’t work for consumers of luxury products.” Please pardon me if I sound harsh, but I think that’s just an excuse. [...]
When is the right time to launch a loyalty program?
Here’s a familiar scene: I’m on a Skype call with a client, let’s say a Marketing Manager at an online fashion retailer. She is constantly working on new email marketing [...]
How Can You Build Customer Trust?
56% of shoppers leave loyalty programs because of irrelevant offers. How to overcome this challenge? Build a value-orientated loyalty program. Here’s how.
The Definitive Guide to Loyalty Marketing Automation
Where loyalty marketing automation stands now? How far may it evolve in the future? We investigated, tested, and wrote down our findings for you.
2017 Loyalty Program Trend Report for Retailers
Now that the holiday season has passed and January sales are over as well, it’s time to concentrate on what 2017 will bring in the world of customer loyalty. This [...]
41 Experts Weigh In on the Future of Marketing Automation for Customer Loyalty
Why is it worth investing in marketing automation? How can it help drive customer loyalty? What principles should you consider before introducing an automation solution? Here’s how 41 ecommerce experts answered these questions.