I hear it all the time. “Loyalty programs simply don’t work for consumers of luxury products.” Please pardon me if I sound harsh, but I think that’s just an excuse. [...]
Here’s a familiar scene: I’m on a Skype call with a client, let’s say a Marketing Manager at an online fashion retailer. She is constantly working on new email marketing [...]
Why is it worth investing in marketing automation? How can it help drive customer loyalty? What principles should you consider before introducing an automation solution? Here’s how 41 ecommerce experts answered these questions.