There’s a growing challenge for retailers all around the world: the inability to reconnect with customers once they leave the store. High customer lifetime value lives and dies on customer retention, but it’s simply impossible to engage with guest shoppers if they don’t provide any contact information.
It’s no longer enough to give customers good deals. What people actually want are relevant offers and a personalized experience. But catering to your audience is only possible by knowing what makes them tick. In other words, you need customer data in order to personalize.
How to avoid customers getting bored with your loyalty program’s rewards? Take inspiration from the Lancome loyalty program and 4 other providers.
In the world of fashion and retail, there’s fierce competition to attract new shoppers. Now maintaining customers’ attention through the buying cycle is becoming more difficult. Reacting to shifting trends is vital, but can make personalizing your retention strategy a daunting task.
