Loyalty Blog

Antavo’s article about the Planet BrewDog loyalty program.
Case study by Tamas Oszi • 5 min read

Planet BrewDog: Boosting Purchase Frequency by 400%

Offering a badge-based loyalty program with a focus on sustainability, BrewDog boosted customers’ purchase frequency by 400%. Find out how!

anner for Antavo’s Starbucks Rewards program review without text.
Review by Jessica Mizerak • 11 min read

Starbucks Rewards Program & NFT Experiences Review — Breaking New Grounds with Prizes, Gamification and Web3

The Starbucks Rewards program inspires many and is certainly a leader in mobile-first food and beverage loyalty. Find out why, here.

antavo-cover-loyalty-rewards
Launch & Migration by Barbara Kekes-Szabo • 12 min read

The Ultimate Loyalty Rewards Handbook

Coming up with loyalty rewards ideas can be challenging. This guide shows you how to create better rewards, benefits, and incentives.

Banner for Antavo’s Sephora Beauty Insider Review
Review by Jessica Mizerak • 7 min read

Sephora Beauty Insider: The Continuing Transformation of Sephora Points

Here’s how the Sephora Beauty Insider rewards program caters to beauty lovers who like to try new things — and why it works for business.

Cover image for Antavo’s article on omnichannel marketing.
Marketing science by Barbara Kekes-Szabo • 15 min read

Omnichannel Marketing Guide: In Pursuit of a Holistic Approach

Omnichannel marketing, an effective way to stand out and deliver consistent, personalized experiences for customers across all channels.

Antavo’s cover for its article about omnichannel loyalty programs.
Industry Guides by Tamas Oszi • 10 min read

Omnichannel Loyalty Programs: The Ultimate Guide

Read our guide and learn how to engage with customers across all channels (including a secret fourth one) with omnichannel loyalty programs.

Antavo’s cover for its article about using psychographics in marketing.
Marketing science by Lilias Madden • 8 min read

Enhancing Your Marketing Strategies Using Psychographics

This article examines the importance of understanding the psychographic traits of customers to segment your audience effectively.

Making Brand Loyalty Programs
Loyalty 101 by Tamas Oszi • 16 min read

How to Build Buzz-Making Brand Loyalty Programs

Enhance customer engagement and word-of-mouth by creating brand loyalty programs that offer benefits members won’t be able to resist.

The cover image for Antavo’s article reviewing the Home Depot Rewards Program
Review by Barbara Kekes-Szabo • 10 min read

The Home Depot Rewards Program Review: A Loyalty Program Built for Pros

The Home Depot rewards program, Pro Xtra, provides several benefits for professionals to help grow their business. Check out the power of pro.

The cover image for Antavo’s Vivid Citrine Product Release article
Releases by Viktor Fasi • 3 min read

Vivid Citrine Q2/2022 Product Release: More Freedom For Customers, More Control for Marketers

In order to run a successful loyalty program, marketers need to find ways to give customers as much freedom as possible while also fine-tuning the reward experience to maintain a high level of control. These two goals might seem incompatible, but with a best-in-class loyalty technology, it’s not only possible — it’s rather easy.

Marketing science by Tamas Oszi • 8 min read

The 3 Steps to Finding, Recognizing and Retaining a Brand Ambassador

Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.

The cover image of Antavo's experiential marketing article
Marketing science by Zsuzsa Kecsmar • 12 min read

Experiential Marketing: Creating a Lasting Impression

This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.