Loyalty Blog

Building Emotional Loyalty And Long-Lasting Brand Love
Loyalty 101 by Zsuzsanna Ban • 18 min read

Emotional Loyalty: Art or Science?

Learn what emotional loyalty is, and how to build, nurture, and measure this powerful connection between brand and customer.

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Antavo’s cover image for its definitive guide about customer loyalty programs.
Loyalty 101 by Tamas Oszi • 98 min read

Customer Loyalty Programs: A Definitive Guide With 13 Actionable Steps

Antavo’s definitive guide on customer loyalty programs shows you what to focus on in order to create a high-performing rewards program.

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Antavo’s cover for its article about the LuisaViaRoma loyalty program.
Case study by Tamas Oszi • 6 min read

LuisaViaRoma Loyalty Program: An Award-winning Luxury Fashion Reward Experience

Dive into the world of luxury rewards with the LuisaViaRoma loyalty program. Our case study tells you all about their incredible success story.

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Cover image for Antavo's guide about pharmacy loyalty programs.
Industry Guides by Zsuzsa Kecsmar • 19 min read

Drugstore and Pharmacy Loyalty Programs: A Comprehensive Guide

Learn what loyalty program features are best for pharmacies and drugstores and discover 6 great examples of pharmacy loyalty programs.

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The cover image for Antavo’s article on why behavioral segmentation is important in marketing
ROI & Performance by Zsuzsanna Ban • 10 min read

Why Behavioral Segmentation Is Game-Changing in Marketing

Discover how to accurately hyper-tailor your content and campaign strategy for your audience with behavioral segmentation.

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Antavo’s cover for its article about customer loyalty
Marketing science by Zsuzsa Kecsmar • 11 min read

The Roots of Customer Loyalty And Its Secret Link to Loyalty Programs

Prioritizing and building customer loyalty for long-term survival is a must for businesses. Find out how to do it right with our help.

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The cover image of Antavo's Cosmetics and Beauty Loyalty Programs Guide
Industry Guides by Zsuzsa Kecsmar • 18 min read

Cosmetics and Beauty Loyalty Programs: A Comprehensive Guide

Beauty fans love to chat about rewards. Our guide tells you how to make them loyal by showing the 8 best beauty loyalty programs on the market.

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The cover image for Antavo’s Peach Fuzz Q4/2023 Product Release
Releases by Andras Taraszovics • 2 min read

Peach Fuzz Q4/2023 Product Release: Replatform Smart, Retain Smarter

Preparing a loyalty strategy for the peak season — be it the holidays, Black Friday or Cyber Monday — requires preparation, months in advance. This applies to both B2C and B2B businesses.

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Antavo’s cover for its guide about fuel retail loyalty programs.
Industry Guides by Attila Kecsmar • 27 min read

Fuel Retail Loyalty Programs: a Comprehensive Guide

Loyalty in the fuel retail industry is more important than ever. Read our fuel retail loyalty program guide to find out how to keep your customers.

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The cover image for Antavo’s article on why word-of-mouth marketing is still important in 2024
Marketing science by Zsuzsanna Ban • 13 min read

Why Is Word-of-Mouth Marketing Still Important in 2024?

Word-of-mouth marketing helps you build trust and harness cost-effective promotion. Learn about the power of social connectivity in 2024.

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Antavo’s cover for its article summarizing the Global Customer Loyalty Report 2024
Research by Tamas Oszi • 5 min read

Loyalty Program Trends: Global Customer Loyalty Report 2024

Antavo’s Global Customer Loyalty Report 2024 is finally out. Get a glimpse of the most important statistics from this summary article.

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The cover image for Antavo’s guide about department store loyalty programs.
Industry Guides by Sheila Power • 18 min read

Department Store Loyalty Programs: A Comprehensive Guide

Department store loyalty programs should go the extra mile with the latest loyalty technology to meet modern customers’ needs. Find out how!

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