Loyalty Blog

The cover image for Antavo’s Deep Sapphire Product Release article
Releases by Viktor Fasi • 2 min read

Deep Sapphire Q1/2023 Product Release: New CPG & Umbrella Loyalty Program Capabilities

Each and every loyalty program faces its own challenges. Some businesses want their loyalty programs to make customer engagements more sophisticated, while others seek new ways to reach their audiences. The goal of a next-gen loyalty program provider is to accommodate all of these needs and provide a simple yet satisfying solution. 

Articles by Timi Garai • 15 min read

8 Metrics You Can’t Do Customer Loyalty Analytics Without

Discover eight must-have loyalty benchmarks that you shouldn’t do without when it comes to customer loyalty analytics.

Antavo’s article on referral programs
Articles by Barbara Kekes-Szabo • 10 min read

How to Use Referral Loyalty Programs to Generate Brand Loyalty

People trust recommendations from friends or family more than paid ads. How can referral loyalty programs help turn customers into spokespeople?

Antavo’s cover for its article about experiential rewards.
Mission: Loyalty by Jessica Mizerak • 16 min read

Mission: Loyalty — The Secret Behind Experiential Rewards

Let’s dive into the world of experiential rewards, where you can discover how to build long-term brand loyalty with the help of unique experiences.

The cover for Antavo’s article about the Rip Curl membership program.
Case study by Barbara Kekes-Szabo • 5 min read

Club Rip Curl: A Membership Program That Rewards Surfing

Learn everything there is to know about Rip Curl’s lifestyle membership program built around passion and inclusivity.

Antavo’s cover for its Mission: Loyalty article about loyalty program promotion and loyalty program adoption.
Mission: Loyalty by Jessica Mizerak • 14 min read

Mission: Loyalty — Using Loyalty Program Promotion to Boost Adoption

Agent Jess Mizerak is on a mission to increase loyalty program adoption through several loyalty program promotion strategies.

The cover image for Antavo’s Electric Purple Product Release article
Releases by Viktor Fasi • 2 min read

Electric Purple Q4/2022 Product Release: Launching B2B2C Loyalty Programs

B2B2C (business to business to consumer) loyalty programs are a special breed that reward both customers and third-party sales associates or retailers at the same time. Catering to two very different audiences at the same time requires a unique loyalty logic — and technology.

Antavo’s cover about the consumer decision making process.
Articles by Barbara Kekes-Szabo • 10 min read

Understanding the 5-Step Consumer Decision Making Process

Learn what influences customers’ choices and discover tips for each step of the consumer decision making process in this in-depth article.

Antavo’s cover for its article about finding the most fitting loyalty program technology.
Mission: Loyalty by Jessica Mizerak • 12 min read

Mission: Loyalty — Finding the Right Loyalty Program Technology

Looking for vendors? In Mission: Loyalty Episode 7, Agent Jess cracks the code to help you find the right loyalty program technology provider.

The cover image of Antavo's Retail Loyalty Programs Guide.
Guides by Andy Nemes • 27 min read

7 Retail Loyalty Program Strategies to Reach Higher KPIs (Guide)

Based on real-life examples, these 7 unique strategies for retail loyalty programs will help your brand stand out and impress brick-and-mortar customers.

Antavo’s cover for its article about increasing loyalty program engagement.
Mission: Loyalty by Jessica Mizerak • 16 min read

Mission: Loyalty — Increase Engagement and Reduce Dormancy in Your Loyalty Program

In Mission: Loyalty Episode 6, we’ll share our intel on how to increase loyalty program engagement and reduce dormancy.

Antavo’s article on how to use NFT art to Build Customer Loyalty
Articles by Tamas Oszi • 14 min read

NFT Loyalty Program: The Latest Reward in Loyalty Programs

The NFT loyalty program trend has shaken up the world of marketing. We’ll tell you all about how to use it to build lasting brand love.