Loyalty Blog

The cover image for Antavo’s article reviewing the HUGO BOSS Experience loyalty program.
Review by Barbara Kekes-Szabo • 8 min read

HUGO BOSS Experience Loyalty Program Review: Live the Experience With Style

The HUGO BOSS Experience loyalty program establishes a new standard in the luxury fashion sector through its emphasis on exclusivity.

Antavo’s cover for its article about comparing loyalty program providers.
Industry Guides by Tamas Oszi • 23 min read

The Beginner’s Guide to Comparing Loyalty Program Providers

Researching loyalty program providers to find the right one is not an easy task. We have the guide and worksheet you need to succeed.

Antavo’s cover for its article about adding the freemium model to loyalty programs.
Program types by Zsuzsa Kecsmar • 7 min read

The Freemium Model in Loyalty Programs – The Next Big Trend

Freemium loyalty programs are a growing trend. Learn how you can combine free and premium benefits to both engage and nurture your customers.

The cover for Antavo’s article about the Lillydoo Club loyalty program.
Case study by Barbara Kekes-Szabo • 5 min read

Lillydoo Club: A Subscription-Driven Loyalty Program That Fits Members’ Lives Perfectly

Find out how Lillydoo Club, the subscription-driven loyalty program, makes changing diapers fun.

The cover of Antavo’s article about social proof.
Marketing science by Barbara Kekes-Szabo • 13 min read

Social Proof: How Customers Get Inspired, With 12 Real-Life Examples and Best Practices

Social proof plays a crucial role in influencing customer behavior. See 12 ways customers can get inspired to make a purchase from you.

Cover for Antavo’s case study article on the MyModanisa loyalty program
Case study by Tamas Oszi • 5 min read

MyModanisa Loyalty Program: A Truly Multi-Country Experience

Get inspired by the MyModanisa loyalty program, a multi-country, reward system centered on desirable benefits and incentivized reviews.

Antavo’s cover for its guide about spending loyalty
Loyalty 101 by Timi Garai • 18 min read

How to Prevent Customers From Sitting on Their Loyalty Points

It’s a myth that customers not spending their loyalty points saves money for the brand. Learn how to reduce point liability in a loyalty program.

Antavo’s cover for its article reviewing the Sweetgreen Sweet Pass.
Review by Tamas Oszi • 8 min read

Sweetgreen Loyalty Program Review: A Treat for the Heart & Wallet

Is the subscription-based, exclusivity-focused Sweetgreen loyalty program as fresh as they say, or does Sweetpass need some extra seasoning?

A cover image for sustainable loyalty programs blog article.
Deep dive by Joanne Yulan Jong • 9 min read

Rewards Without Compromise: Harness Sustainable Loyalty Programs and Change Consumers’ Minds

Learn how to create a sustainable loyalty program that shapes your customers’ relationship with the environment.

The cover image for Antavo’s Deep Sapphire Product Release article
Releases by Viktor Fasi • 2 min read

Deep Sapphire Q1/2023 Product Release: New CPG & Umbrella Loyalty Program Capabilities

Each and every loyalty program faces its own challenges. Some businesses want their loyalty programs to make customer engagements more sophisticated, while others seek new ways to reach their audiences. The goal of a next-gen loyalty program provider is to accommodate all of these needs and provide a simple yet satisfying solution. 

ROI & Performance by Timi Garai • 15 min read

8 Metrics You Can’t Do Customer Loyalty Analytics Without

Discover eight must-have loyalty benchmarks that you shouldn’t do without when it comes to customer loyalty analytics.

Antavo’s article on referral programs
Articles by Barbara Kekes-Szabo • 10 min read

How to Use Referral Loyalty Programs to Generate Brand Loyalty

People trust recommendations from friends or family more than paid ads. How can referral loyalty programs help turn customers into spokespeople?