B2B2C (business to business to consumer) loyalty programs are a special breed that reward both customers and third-party sales associates or retailers at the same time. Catering to two very different audiences at the same time requires a unique loyalty logic — and technology.
Learn what influences customers’ choices and discover tips for each step of the consumer decision making process in this in-depth article.
Looking for vendors? In Mission: Loyalty Episode 7, Agent Jess cracks the code to help you find the right loyalty program technology provider.
Based on real-life examples, these 7 unique strategies for retail loyalty programs will help your brand stand out and impress brick-and-mortar customers.
In Mission: Loyalty Episode 6, we’ll share our intel on how to increase loyalty program engagement and reduce dormancy.
The NFT loyalty program trend has shaken up the world of marketing. We’ll tell you all about how to use it to build lasting brand love.
Discover the definitive loyalty program trends for the coming years in this article summarizing Antavo’s Global Customer Loyalty Report 2023.
Headless commerce is becoming the dominant force in eCommerce. Find out how to launch a headless loyalty program with the same principles.
In Mission: Loyalty, Episode 5, you can find out about the best loyalty programs on planet Earth. Learn what makes them so special and inspiring.
In loyalty, there’s no room for errors. Read our article and watch our Mission: Loyalty video to identify the most common loyalty program mistakes.
Running a loyalty program is an ongoing project that requires marketers, CRM executives and program administrators to interact with their loyalty technology on a frequent basis. In order to free up time and creativity, loyalty program managers and integrators need to be provided with straightforward management tools.
Introducing the Mission: Loyalty video series, your best source for loyalty program best practices, innovation, and research…with a twist.
