Loyalty Blog

Antavo’s article on referral programs
Articles by Barbara Kekes-Szabo • 10 min read

How to Use Referral Loyalty Programs to Generate Brand Loyalty

People trust recommendations from friends or family more than paid ads. How can referral loyalty programs help turn customers into spokespeople?

Antavo’s cover for its article about experiential rewards.
Mission: Loyalty by Jessica Mizerak • 16 min read

Mission: Loyalty — The Secret Behind Experiential Rewards

Let’s dive into the world of experiential rewards, where you can discover how to build long-term brand loyalty with the help of unique experiences.

The cover for Antavo’s article about the Rip Curl membership program.
Articles by Barbara Kekes-Szabo • 5 min read

Club Rip Curl: A Membership Program That Rewards Surfing

Learn everything there is to know about Rip Curl’s lifestyle membership program built around passion and inclusivity.

Antavo’s cover for its Mission: Loyalty article about loyalty program promotion and loyalty program adoption.
Mission: Loyalty by Jessica Mizerak • 14 min read

Mission: Loyalty — Using Loyalty Program Promotion to Boost Adoption

Agent Jess Mizerak is on a mission to increase loyalty program adoption through several loyalty program promotion strategies.

The cover image for Antavo’s Electric Purple Product Release article
Releases by Viktor Fasi • 2 min read

Electric Purple Q4/2022 Product Release: Launching B2B2C Loyalty Programs

B2B2C (business to business to consumer) loyalty programs are a special breed that reward both customers and third-party sales associates or retailers at the same time. Catering to two very different audiences at the same time requires a unique loyalty logic — and technology.

Antavo’s cover about the consumer decision making process.
Articles by Barbara Kekes-Szabo • 10 min read

Understanding the 5-Step Consumer Decision Making Process

Learn what influences customers’ choices and discover tips for each step of the consumer decision making process in this in-depth article.

Antavo’s cover for its article about finding the most fitting loyalty program technology.
Mission: Loyalty by Jessica Mizerak • 12 min read

Mission: Loyalty — Finding the Right Loyalty Program Technology

Looking for vendors? In Mission: Loyalty Episode 7, Agent Jess cracks the code to help you find the right loyalty program technology provider.

The cover image of Antavo's Retail Loyalty Programs Guide.
Guides by Andy Nemes • 27 min read

7 Retail Loyalty Program Strategies to Reach Higher KPIs (Guide)

Based on real-life examples, these 7 unique strategies for retail loyalty programs will help your brand stand out and impress brick-and-mortar customers.

Antavo’s cover for its article about increasing loyalty program engagement.
Mission: Loyalty by Jessica Mizerak • 16 min read

Mission: Loyalty — Increase Engagement and Reduce Dormancy in Your Loyalty Program

In Mission: Loyalty Episode 6, we’ll share our intel on how to increase loyalty program engagement and reduce dormancy.

Antavo’s article on how to use NFT art to Build Customer Loyalty
Articles by Tamas Oszi • 14 min read

NFT Loyalty Program: The Latest Reward in Loyalty Programs

The NFT loyalty program trend has shaken up the world of marketing. We’ll tell you all about how to use it to build lasting brand love.

Antavo’s cover for its article about loyalty program trends in its Global Customer Loyalty Report 2023.
Articles by Tamas Oszi • 6 min read

Upcoming Loyalty Program Trends: Global Customer Loyalty Report 2023

Discover the definitive loyalty program trends for the coming years in this article summarizing Antavo’s Global Customer Loyalty Report 2023.

Launching a Loyalty Program in the Age of Headless Commerce
Articles by Tamas Oszi • 6 min read

Integrating a Headless Loyalty Program: Technology Explained

Headless commerce is becoming the dominant force in eCommerce. Find out how to launch a headless loyalty program with the same principles.