Loyalty Blog

The cover image for Antavo’s Peach Fuzz Q4/2023 Product Release
Releases by Andras Taraszovics • 2 min read

Peach Fuzz Q4/2023 Product Release: Replatform Smart, Retain Smarter

Preparing a loyalty strategy for the peak season — be it the holidays, Black Friday or Cyber Monday — requires preparation, months in advance. This applies to both B2C and B2B businesses.

Antavo’s cover for its guide about fuel retail loyalty programs.
Industry Guides by Attila Kecsmar • 27 min read

Fuel Retail Loyalty Programs: a Comprehensive Guide

Loyalty in the fuel retail industry is more important than ever. Read our fuel retail loyalty program guide to find out how to keep your customers.

The cover image for Antavo’s article on why word-of-mouth marketing is still important in 2024
Marketing science by Zsuzsanna Ban • 13 min read

Why Is Word-of-Mouth Marketing Still Important in 2024?

Word-of-mouth marketing helps you build trust and harness cost-effective promotion. Learn about the power of social connectivity in 2024.

Antavo’s cover for its article summarizing the Global Customer Loyalty Report 2024
Research by Tamas Oszi • 5 min read

Loyalty Program Trends: Global Customer Loyalty Report 2024

Antavo’s Global Customer Loyalty Report 2024 is finally out. Get a glimpse of the most important statistics from this summary article.

The cover image for Antavo’s guide about department store loyalty programs.
Industry Guides by Sheila Power • 18 min read

Department Store Loyalty Programs: A Comprehensive Guide

Department store loyalty programs should go the extra mile with the latest loyalty technology to meet modern customers’ needs. Find out how!

Antavo’s cover for the sportswear loyalty programs guide without text..
Industry Guides by Zsuzsa Kecsmar • 22 min read

Sportswear Loyalty Programs: A Comprehensive Guide

Tap into your customers’ athletic lifestyle to connect with them. Here are 10 strategies for effective sportswear loyalty programs.

Antavo’s cover for its article about loyalty program replatforming
Launch & Migration by Timi Garai • 9 min read

Loyalty Program Replatforming: How to Evolve From Legacy Tech

Legacy loyalty tech is getting outdated. Instead of patching old systems, businesses should consider loyalty program replatforming.

Antavo’s cover for its guide about CPG loyalty programs.
Industry Guides by Zsuzsa Kecsmar • 18 min read

FMCG & CPG Loyalty Programs: A Comprehensive Guide

Whether you launch an FMCG or a CPG loyalty program, you’ll need custom-tailored loyalty features and technologies to rise above the challenges.

The cover image for Antavo’s article on why choosing the right loyalty program app is the key to success
Loyalty 101 by Zsuzsanna Ban • 12 min read

Why the Right Loyalty Program App Is the Key to Success

A loyalty program app unlocks countless possibilities for eCommerce brands and brick-and-mortar retailers to engage the modern customer. Find out how!

Antavo’s cover for its article about the GetPlus loyalty program.
Case study by Tamas Oszi • 5 min read

GetPlus Loyalty Program: Coalition Experience With 500+ Stores

Discover how Antavo’s technology helped the GetPlus loyalty program create a multi-brand reward program that grew customer lifetime value.

Image for Antavo launching the Loyalty Program Genius AI article.
Articles by Zsuzsa Kecsmar • 5 min read

Antavo Introduces the Loyalty Program Genius AI to Spread Loyalty Insight

Antavo has launched the Loyalty Program Genius AI! Read the thoughts of Zsuzsa Kecsmar, Antavo’s Co-founder & CSO, for this initiative.

The cover image for Antavo’s article on social retail.
Marketing science by Barbara Kekes-Szabo • 15 min read

Social Retail: A Tech-Savvy Form of Word-of-Mouth

Give your company a competitive edge. Use social retail to boost customer loyalty and turn your shoppers into lifelong fans and advocates.