BrewDog Launches Planet BrewDog, a Rewards Programme Powered by Antavo
September 15, 2021
The new badge-based rewards system already has over 100,000 members in it, earning rewards for completing a range of actions. The programme encourages adventure, rewarding customers for exploring more of the retailer’s beer selection. Rewards range the gamut, from coupons to exclusive content to special week-long perks.
BrewDog is a global craft beer brewer and bar business. Founded in 2007, the company started out producing ales and lagers for retail and online purchase, and ventured into the bar business just two years later. The company is known for its fierce entrepreneurial spirit and mantra of breaking traditional business rules and putting passion above all else.
On a mission to prove that business can be a force for good, BrewDog is a carbon-negative company and purchases made within the Planet BrewDog programme correspond to CO2 offsets, for which members can unlock a new badge.
Equity For Punks, BrewDog’s long-running investment initiative, which allows customers to become investors in the business, is also a key part of the programme. Equity Punk investors receive their own special experience within the programme.
In addition to rewarding members for trying beer and helping the company achieve its sustainability goals, it also incentivises customers to complete a beer profile and refer friends to the program. Planet BrewDog has initially launched online in the UK market and the company has plans to extend the programme to their UK bars and roll out across their other markets.
Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020, and Now Tech: Promotions And Offer Management Providers, Q3 2021 reports. As a global company, Antavo empowers clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog. For more information, visit antavo.com.
Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that has kick-started a revolution.
Co-founders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks. The most recent round, Equity for Punks Tomorrow, closed this September and raised over £30m towards sustainable initiatives, welcoming nearly 74,000 new punk shareholders to the ranks of over 200,000 worldwide.
With over 100 bars across the globe, export into 60 countries, and breweries in Columbus Ohio, Berlin Germany and Brisbane Australia, BrewDog continues to take the craft beer revolution to the people, whilst continuing to push the boundaries, invest in their crew, put the beer first, and champion other small breweries in its venues.
Eva Bacsi, Marketing Director
Peter Ogden / Rob Greening / Nick Hayns
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