BrewDog Launches Planet BrewDog, a Rewards Programme Powered by Antavo
September 15, 2021
The new badge-based rewards system already has over 100,000 members in it, earning rewards for completing a range of actions. The programme encourages adventure, rewarding customers for exploring more of the retailer’s beer selection. Rewards range the gamut, from coupons to exclusive content to special week-long perks.
BrewDog is a global craft beer brewer and bar business. Founded in 2007, the company started out producing ales and lagers for retail and online purchase, and ventured into the bar business just two years later. The company is known for its fierce entrepreneurial spirit and mantra of breaking traditional business rules and putting passion above all else.
On a mission to prove that business can be a force for good, BrewDog is a carbon-negative company and purchases made within the Planet BrewDog programme correspond to CO2 offsets, for which members can unlock a new badge.
Equity For Punks, BrewDog’s long-running investment initiative, which allows customers to become investors in the business, is also a key part of the programme. Equity Punk investors receive their own special experience within the programme.
In addition to rewarding members for trying beer and helping the company achieve its sustainability goals, it also incentivises customers to complete a beer profile and refer friends to the program. Planet BrewDog has initially launched online in the UK market and the company has plans to extend the programme to their UK bars and roll out across their other markets.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About BrewDog
Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that has kick-started a revolution.
Co-founders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks. The most recent round, Equity for Punks Tomorrow, closed this September and raised over £30m towards sustainable initiatives, welcoming nearly 74,000 new punk shareholders to the ranks of over 200,000 worldwide.
With over 100 bars across the globe, export into 60 countries, and breweries in Columbus Ohio, Berlin Germany and Brisbane Australia, BrewDog continues to take the craft beer revolution to the people, whilst continuing to push the boundaries, invest in their crew, put the beer first, and champion other small breweries in its venues.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
BrewDog
Peter Ogden / Rob Greening / Nick Hayns
Powerscourt: +44 (0) 207 250 1446
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
