Gamification in loyalty programs is fun: use a prize wheel for a thrilling reward experience, or collect data through treasure hunts.

The Home Depot rewards program, Pro Xtra, provides several benefits for professionals to help grow their business. Check out the power of pro.

Not sure when to launch a loyalty program? This article includes the most important factors to consider so you can make a sound decision on launch timing!

Both free and paid loyalty programs can be highly valuable assets for your company. Find out how to choose the best option for your brand and your KPIs.

Which brands have the best loyalty programs in terms of customer experience? Here are ten US loyalty programs you can learn a lot from.

Some Italian brands are on top of their game when it comes to loyalty programs. Check out this article for bold inspiration on loyalty, Italian style.

Learn what emotional loyalty is, and how to build, nurture, and measure this powerful connection between brand and customer.

Curious about the past, present and future of the coalition loyalty program? We show you the best strategies and technology for this type of rewards program.

Proximity marketing and loyalty programs go together like peanut butter and jelly, enhancing the customer journey and keeping it relevant. Here’s how.

Can you imagine a world where your credit card is also your loyalty card? Card linking technology and card linked offers can make this a reality.

Discover 10 proven tips for catchy, brand-aligned loyalty program names that boost engagement and leave a memorable first impression

Explore our in-depth review of the Marriott Bonvoy loyalty program, gain expert insight into innovative hospitality loyalty features