Toys”R”Us Case Study
An internationalized loyalty program tailored to national and cultural expectationsDOWNLOAD
Global toy retailer Toys”R”Us was looking for a loyalty solution that answered to pressing challenges, including optimizing cost-effectiveness by merging the regional loyalty programs into one without losing value, and introducing new top-of-the-line loyalty features, such as gamification and omnichannel card management.
Loyalty Program Elements
Managing loyalty program for Toys”R”Us inGermany, Switzerland, Austria, France, and Australia
Features include tiers, birthday rewards,sweepstakes, and various premium benefits
Point and turnover calculation tosupport cost-effective program management
Discover how Antavo helped Toys”R”Us build an enterprise-grade loyalty program
that unified the loyalty experience across borders.
“We were tasked with solving the challenges of Toys”R”Us regional branches, each with their own expectations. From omnichannel to customer retention and smart customer management, we were able to help bring Toys”R”Us a solution that fit their enterprise needs.”
Co-founder and CEO, Antavo