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Antavo Replatforms The Loyalty Technology for Politix, Part of the Country Road Group

June 28, 2024

Following a record-fast implementation period, Antavo Loyalty Cloud is now the loyalty technology provider behind Politix Plus, the reward program of Australia’s leading men’s fashion brand. 

Part of the Country Road Group, Politix is a contemporary Australian men’s fashion brand that launched its customer experience-driven loyalty program, Politix Plus in early 2023. The reward experience of Politix Plus is centered around highly desirable benefits, such as free shipping, birthday rewards, exclusive promotions, as well as early access to new products and sales. There are also four tiers, each increasing the value of the available benefits. 

In 2024, the company partnered with Antavo to evolve the loyalty program. As the first step, Politix Plus has been migrated to Antavo’s platform, which is now live online and in 99 retail stores in Australia and New Zealand. The replatforming only took 3 and a half months, successfully migrating hundreds of thousands of customers. Politix Plus is now using core Antavo modules, like the Tiers Module and the Rewards module. 

The loyalty program of Politix.
Thanks to Antavo’s technology, plenty of new engagement opportunities opened up for Politix.

“Working with Antavo has been quite a positive experience. The synergy between our teams has been fantastic, and the project was quick and efficient, exceeding our expectations. We are excited to see how this enhanced platform will evolve and provide even more value to our loyal customers. This partnership has set the stage for future growth and success.” Megan Voss, Head of Marketing at Politix

This project was a remarkable collaboration, integrating Antavo with not just Politix but also with Braze and Salesforce. Going forward, Politix aims to make further use of Antavo’s best-in-class technologies to add new features and deliver members an even more engaging, next-gen loyalty experience. 

“We are delighted to have worked on this replatforming project, ensuring a smooth and swift transition for Politix. Our team is always committed to delivering innovative solutions, and we look forward to supporting Politix’s ongoing success and growth, as well as helping Politix Plus achieve its full potential.” Attila Kecsmar, CEO & Co-Founder of Antavo

About Antavo

Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

About Politix & Country Road Group

Country Road Group is one of Australia’s largest specialty fashion retailers with a market leading position in the mid to upper tier of the segment. Comprising five iconic brands – Country Road, Mimco, Trenery, Witchery and Politix – be it modern Australian designs, urban sophistication or accessories with a quirk, each brand has its own inspiring story to tell. Country Road Group is part of the leading Southern Hemisphere retail group, Woolworths Holdings Limited (South Africa).

POLITIX is a contemporary Australian men’s fashion brand that brings together skillful design and time-honoured craftsmanship to deliver the ultimate fit. We’re here for the modern gentleman – empowering them to explore and express their own unique style so they can leave a lasting impression on those around them. Learn more by visiting Politix

Media Contacts

Eva Bacsi, Global Head of Marketing
[email protected]