Antavo Replatforms The Loyalty Technology for Politix, Part of the Country Road Group
June 28, 2024
Following a record-fast implementation period, Antavo Loyalty Cloud is now the loyalty technology provider behind Politix Plus, the reward program of Australia’s leading men’s fashion brand.
Part of the Country Road Group, Politix is a contemporary Australian men’s fashion brand that launched its customer experience-driven loyalty program, Politix Plus in early 2023. The reward experience of Politix Plus is centered around highly desirable benefits, such as free shipping, birthday rewards, exclusive promotions, as well as early access to new products and sales. There are also four tiers, each increasing the value of the available benefits.
In 2024, the company partnered with Antavo to evolve the loyalty program. As the first step, Politix Plus has been migrated to Antavo’s platform, which is now live online and in 99 retail stores in Australia and New Zealand. The replatforming only took 3 and a half months, successfully migrating hundreds of thousands of customers. Politix Plus is now using core Antavo modules, like the Tiers Module and the Rewards module.
“Working with Antavo has been quite a positive experience. The synergy between our teams has been fantastic, and the project was quick and efficient, exceeding our expectations. We are excited to see how this enhanced platform will evolve and provide even more value to our loyal customers. This partnership has set the stage for future growth and success.” Megan Voss, Head of Marketing at Politix
This project was a remarkable collaboration, integrating Antavo with not just Politix but also with Braze and Salesforce. Going forward, Politix aims to make further use of Antavo’s best-in-class technologies to add new features and deliver members an even more engaging, next-gen loyalty experience.
“We are delighted to have worked on this replatforming project, ensuring a smooth and swift transition for Politix. Our team is always committed to delivering innovative solutions, and we look forward to supporting Politix’s ongoing success and growth, as well as helping Politix Plus achieve its full potential.” Attila Kecsmar, CEO & Co-Founder of Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Politix & Country Road Group
Country Road Group is one of Australia’s largest specialty fashion retailers with a market leading position in the mid to upper tier of the segment. Comprising five iconic brands – Country Road, Mimco, Trenery, Witchery and Politix – be it modern Australian designs, urban sophistication or accessories with a quirk, each brand has its own inspiring story to tell. Country Road Group is part of the leading Southern Hemisphere retail group, Woolworths Holdings Limited (South Africa).
POLITIX is a contemporary Australian men’s fashion brand that brings together skillful design and time-honoured craftsmanship to deliver the ultimate fit. We’re here for the modern gentleman – empowering them to explore and express their own unique style so they can leave a lasting impression on those around them. Learn more by visiting Politix.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
