Represent Prestige CASE STUDY
How streetwear company Represent generated 1,600 registrations during the first week
British high-end streetwear label Represent set out to improve customer experience and boost sales with better sales data through a loyalty program. From the start, the company sought to have instant gratification elements to make members feel valued.
Hidden tiers and
loyalty scores to put the
recognition loyalty concept into action
about customers’ well-being
defined by online browsing and purchase history
Segmented communication via
deep system integrity to
sync loyalty enriched data real-time
Discover how Antavo helped Represent build an experience-driven loyalty program that
grants members a feeling of exclusivity
Following the July 2018 launch, the initial two weeks of Represent Prestige saw a spike in customer engagement, with 1,600 members already interacting with the feature. A big highlight of the loyalty program is that it fits seamlessly to the service and feels as a natural part of the brand.