British high-end streetwear label Represent set out to improve customer experience and boost sales with better sales data through a loyalty program. From the start, the company sought to have instant gratification elements to make members feel valued.

Hidden tiers and loyalty scores to put the
recognition loyalty concept into action


Personalized rewards about customers’ well-being
defined by online browsing and purchase history


Segmented communication via deep system integrity to
sync loyalty enriched data real-time

Discover how Antavo helped Represent build an experience-driven loyalty program that
grants members a feeling of exclusivity

Following the July 2018 launch, the initial two weeks of Represent Prestige saw a spike in customer engagement, with 1,600 members already interacting with the feature. A big highlight of the loyalty program is that it fits seamlessly to the service and feels as a natural part of the brand.