Loyalty Blog

The cover for Antavo’s article about the KFC Rewards Arcade loyalty programme.
Case study by Barbara Kekes-Szabo • May 7, 2025 • 6 min read

KFC Rewards Arcade: A Finger Lickin’ Good Loyalty Program

Discover what kind of results KFC is getting from its loyalty program, KFC Rewards Arcade — a rewards program that’s as tasty as it gets.

Antavo’s cover for its article about Peek&Cloppenburg’s Loyalty Program
Case study by Zsuzsanna Ban • April 30, 2025 • 6 min read

Peek&Cloppenburg Loyalty Program: Omnichannel Success

Discover how Peek&Cloppenburg’s loyalty program, powered by Antavo, delivers seamless omnichannel connection both online and in-store.

5 Reasons to Issue a Loyalty Program RFP
Launch & Migration by Zsuzsanna Ban • April 29, 2025 • 11 min read

What Is the RFP Process? Benefits and Best Practices

What does RFP mean, how long does the RFP process take, and where to begin? Plus, learn everything about issuing a loyalty program RFP

Antavo’s cover for its guide about earn and burn loyalty programs for enterprise brands
Program types by Zsuzsanna Ban • April 25, 2025 • 12 min read

Earn & Burn Loyalty Programs: A Comprehensive Guide for Enterprise Brands

Unlock the full potential of earn and burn loyalty programs with Antavo. Learn proven strategies to drive revenue, loyalty, and engagement!

The cover image of Antavo's Luxury Fashion Loyalty Programs Guide
Industry Guides by Zsuzsa Kecsmar • April 24, 2025 • 15 min read

Luxury Fashion Loyalty Programs: A Comprehensive Guide

Learn how luxury fashion loyalty programs boost retention with exclusive experiences, personalized rewards, and VIP treatment.

Cover for Antavo’s article on driving engagement across the entire digital customer journey
Loyalty 101 by Zsuzsanna Ban • April 23, 2025 • 7 min read

Beyond Points: How Modern Customer Rewards Programs Drive Engagement Across the Entire Digital Customer Journey

Discover how modern rewards programs boost engagement across the digital customer journey with tech, gamification, and personalization

Antavo’s Cover for its article about Germany loyalty program trends
Research by Tamas Oszi • April 16, 2025 • 4 min read

Germany Loyalty Program Trends: A 2025 Perspective

Explore Germany’s loyalty program trends in 2025. Discover consumer engagement, AI’s role, and strategic adjustments. Insights from Antavo’s report.

The cover image of Antavo's Tiered Loyalty Programs article.
Program types by Zsuzsa Kecsmar • April 15, 2025 • 22 min read

8 Best Tiered Loyalty Programs to Get 80% More ROI

Add long-term engagement to customer retention with tiered loyalty programs. Learn how to boost your ROI by 80% and foster deep customer love.

Antavo’s cover for its article about Gen Z loyalty trends
Research by Zsuzsa Kecsmar • April 8, 2025 • 4 min read

Achieving Gen Z Loyalty: Trends & Strategies

Unlock Gen Z loyalty! Discover key trends & strategies from Antavo’s Global Customer Loyalty Report 2025. Learn to engage this powerful demographic.

Antavo’s cover for its article about US loyalty trends
Research by Tamas Oszi • April 3, 2025 • 4 min read

Is Loyalty a Lifeline? – US Loyalty Trends 2025

Discover the latest US loyalty trends for 2025. Learn what American consumers want from loyalty programs and how US brands are building loyalty.

Antavo’s cover for its article about the UK loyalty program trends
Research by Zsuzsa Kecsmar • March 26, 2025 • 4 min read

Navigating the Mature Market of UK Loyalty Programs

Discover UK loyalty program trends. Learn why 57% of owners are unsatisfied & how to innovate for success in a mature market

Antavo’s cover for its article about loyalty program problems.
Launch & Migration by Zsuzsa Kecsmar • March 24, 2025 • 11 min read

Top 10 Loyalty Program Problems (And How to Fix Them) 

Uncover 10 common loyalty program problems and learn how to fix them to boost engagement, customer retention, and ROI.