Marketing science 12 min read
Experiential Marketing: Creating a Lasting Impression
This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.
This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.
We dive deep into the world of loyalty programs and analyze the strengths and weaknesses of Kellogg’s rewards program, the Kellogg’s Family Rewards
What are the aspects of loyalty programs that grab attention from Gen Z customers? Learn how to appeal to this generation’s values.
Crisis situations change the way customers shop. Let’s see what loyalty program strategies can help brands adapt to challenging times.
Enhance the customer experience by collecting and leveraging zero- and first-party data with your loyalty program. We’ll show you how.
Avoid losing millions of dollars in loyalty program rewards by spotting exploiters and insider threats through state-of-the-art fraud detection.
airasia rewards is a loyalty program that moved beyond being a Frequent Flyer Programme and has become a comprehensive lifestyle program.
Why should customers choose you? Check out these 20 examples on how to speak to customers’ pain points with your value proposition.
Holiday rewards programs will play an important role in 2020 and 2021. Here are the best practices for combining the holiday spirit and customer loyalty.
Discover industry benchmarks and market opportunities for loyalty programs on three continents with Antavo’s Regional Customer Loyalty Reports.
Trying to navigate the world of the cashback reward program? Our step-by-step guide tells you everything you need to know for a smooth launch.
There are a number of ways that companies can expand the reach of their loyalty program, from entering new markets to gaining a foothold in retail. Also, brands can encourage their existing customers to share the loyalty experience with family members and spread the word among friends.
