In paid loyalty programs, members pay a recurring fee to receive great benefits they can use right away. This is an attractive way to both acquire new customers and establish a stronger relationship with current customers.
In paid loyalty programs, members pay a recurring fee to receive great benefits they can use right away. This is an attractive way to both acquire new customers and establish a stronger relationship with current customers.
Identify your most loyal customers With an up-front payment, these exclusive programs attract high-quality customers. Only those who are truly dedicated to your brand are willing to pay for premium privileges.
Connect at an emotional level The feeling of being recognized connects customers and your brand on an emotional level. Since they paid a fee, they will want to enjoy the advantages of being a part of the paid program.
Drive a higher ROI Higher purchase frequency, basket size, and brand affinity are all ensured by a paid loyalty program. The initial investment that members make fund these programs.
Obtain quality customer data The data you’ll receive about shopping habits and personal interests can be used to personalize the member experience. Meanwhile, the membership fee can offset higher-value benefits.
Keep customers engaged for the long run Members will be more committed and engage more regularly with your brand, promoting a lower dropout rate.
Companies competing in a highly-fragmented or undifferentiated market
Brands wishing to engage exclusivity-driven customers
Businesses that wish to improve the quality of their audience
Consider the characteristics of
a program that caters to both
customers and influencers.
