My baby boomer mum is a tablet addict.
She spends a couple of hours every day checking Facebook and shopping.
(It’s not unusual. See what Emarketer says about the intense online habits of baby boomers.)
Now picture this. If your webstore had a loyalty program, my mum would go crazy collecting points, writing product reviews, watching videos, and inviting her baby boomer friends to check out your stuff.
(Hint: If you are into fashion, why not produce a video about how a woman can tie her scarf nicely? My mum and her friends would love it.)
The more time she spends in your webstore, the more she will buy at the end. Don’t believe me?
Then let the data convince you.
Loyalty programs are necessary ingredients to retain your customers
Customers expect you to have a loyalty program. They buy from you if you have one, and they stay and buy more. My mother would agree.
If you want to learn more about digital loyalty programs, then sign up to our Loyalty Academy, where you can go through ebooks, case studies, and many other videos.