As a seller of mountaineering products, Bergzeit aimed to get customers to the 2nd and 3rd purchase by way of a loyalty program. The company also wished to build a like-minded community of hiking enthusiasts around its brand.


Loyalty Program Elements

Members are rewarded

for doing sport activities
through the integrated
the Strava tracker solution

The program features

a combination of tiers and
earn & burn elements,
alongside incentivized

Customers can earn

points for non-transactional
actions, e.g. referring friends
and writing product reviews

Discover how Antavo helped Bergzeit build a loyalty program
for its athletic-minded community

“We’ve been internally discussing customer retention and loyalty programs for a while now, and come up with many great ideas we wanted to turn into reality. We’ve chosen Antavo as our loyalty technology provider for two reasons: first, because they offer best-in-class consultancy, and their team behind the project is very helpful. Secondly, Antavo offers a robust system that opens up the door for engaging new loyalty concepts.”

Sara Hallbauer
Head of Marketing