As a seller of mountaineering products, Bergzeit aimed to get customers to the 2nd and 3rd purchase by way of a loyalty program. The company also wished to build a like-minded community of hiking enthusiasts around its brand.
Highlighted
Loyalty Program Elements
Members are rewarded
for doing sport activitiesthrough the integrated
the Strava tracker solution
The program features
a combination of tiers andearn & burn elements,
alongside incentivized
reviews
Customers can earn
points for non-transactionalactions, e.g. referring friends
and writing product reviews
Discover how Antavo helped Bergzeit build a loyalty program
for its athletic-minded community
“We’ve been internally discussing customer retention and loyalty programs for a while now, and come up with many great ideas we wanted to turn into reality. We’ve chosen Antavo as our loyalty technology provider for two reasons: first, because they offer best-in-class consultancy, and their team behind the project is very helpful. Secondly, Antavo offers a robust system that opens up the door for engaging new loyalty concepts.”
Sara Hallbauer
Head of Marketing
Bergzeit