Instead of physical cards, switch to digital passes, which are always available on customers’ phones. There is no need for customers to install anything!
Thanks to virtual loyalty cards for native Mobile Wallet apps, you can trigger push notifications when members arrive at the forecourt.
Implement a reward system that goes beyond discounts. Instead, use incentives to build strong brand love.
Design a ladder system where drivers rank up based on the frequency of their visits or overall spending volume.
Ensure the loyalty program is available at the forecourts, via POS technology, and is seamlessly embedded into your native app.
Understand driving patterns and trigger personalized offers to raise awareness for nearby stations.
Collect information about people’s driving habits and change their behavior via gamification modules like quizzes, challenges and contests.
Allow customers to spend their points to enter niche communities that offer members-only benefits.
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How to design an
irresistible rewards system
for your loyalty program
Collect valuable information about customer preferences, likes & dislikes, and driving habits by offering points to members who complete a survey.
Send personalized messages to members, such as weather forecast notifications or seasonal tire change reminders.
Offer free window cleaning to upper-tier members. This is an offer they can redeem simply by having their mobile pass scanned at the fuel station.
With the right sentiment and a proper list of loyalty program features, fuel retailers can bring customer loyalty to a new level. This guide showcases all the must-have features, technologies and steps necessary for a successful fuel retailer loyalty program.
Read the guide
