Loyalty Blog

Antavo’s cover for its guide about restaurant loyalty programs.
Industry Guides by Timi Garai • 19 min read

Eat, Earn, Repeat! The Recipe for Irresistible Restaurant Loyalty Programs

Discover how restaurant loyalty programs boost customer retention, engagement, and repeat business to cater to the needs of their guests.

Antavo’s cover for its article about brand loyalty
Marketing science by Barbara Kekes-Szabo • 17 min read

11 Global Brands Nailing Brand Loyalty – And Their Secret

Learn how top brands build exceptional loyalty. Discover customer vs brand loyalty differences and actionable strategies to boost your business.

Designing a Loyalty Program Concept: Everything You Need to Know
Loyalty 101 by Zsuzsa Kecsmar • 19 min read

37 Loyalty Program Best Practices to Build the Perfect Concept

Discover 37 loyalty program best practices to strengthen your loyalty program design and strategy.

Cover image for Antavo’s article about the relationship marketing
Marketing science by Symbat Adilmurat • 7 min read

What Is Relationship Marketing: Building Lasting Connections With Customers

Learn what relationship marketing is and how it builds lasting customer connections. Discover strategies to foster loyalty and boost your business success.

Antavo’s cover image for its article about loyalty program re-design.
Launch & Migration by Attila Kecsmar • 17 min read

How to Re-Design Your Loyalty Program – Instead of Deleting It

Redesigning your loyalty program can help you achieve your goals. Here’s a step-by-step guide on how to upgrade and relaunch your program.

Antavo’s cover for its case study article about the Benefit Cosmetics Loyalty Program
Case study by Zsuzsanna Ban • 6 min read

Benefit Cosmetics Loyalty Program: A Loyalty App, All About Personalization

See how Benefit Cosmetics built a top beauty loyalty program with Antavo’s personalized app technology to capture customers’ hearts and drive engagement.

The cover image for Antavo’s Paper White Product Release article
Releases by Andras Taraszovics • 1 min read

Paper White Q2/2024 Product Release: Capturing Invisible Retail Purchases With the Power of AI

Many companies are haunted by “invisible” purchases that happen when they sell through retailers, franchisees, or any other channel that they don’t own. This is especially true for FMCG, fashion brands, and or large businesses that do not have a unified system that covers all the different POS systems they use.

Antavo’s cover for its article about retail trends 2024
Research by Zsuzsanna Ban • 9 min read

Retail Trends 2024: Predictions vs. Reality

Have our top 5 retail trends 2024 predictions become a reality? Take a look at resale growth, retail media, and payment trends in 2024.

Antavo’s article for its article about renewing a loyalty program.
Launch & Migration by Tamas Oszi • 8 min read

What Nobody Tells You About Loyalty Program Management

Loyalty program management has a lot of unspoken rules. Our article unveils the best practices to optimize the process, with insights from our CSMs.

Cover for Antavo’s article reviewing the American Eagle rewards program.
Review by Barbara Kekes-Szabo • 10 min read

American Eagle Outfitters’ Rewards Program: The Real Deal

Reviewing the American Eagle rewards program with an eagle eye. Let’s see how the brand caters to its audience of teens and young adults.

Antavo’s cover about its article on cognitive biases in marketing
Marketing science by Tamas Oszi • 19 min read

11 Cognitive Biases in Marketing to Boost Customer Retention

Discover 11 cognitive bias examples for marketing success. Learn how to boost customer retention with cognitive biases and loyalty program applications

Cover for Antavo’s article about the GCLR 2024 industry statistics.
Research by Zsuzsa Kecsmar • 6 min read

Understanding Retail & Lifestyle – New Statistics From GCLR 2024

Explore the statistics behind lifestyle and retail loyalty programs in this insightful article, featuring data from Antavo’s GCLR 2024.