Loyalty Blog

The cover image of Antavo's Tiered Loyalty Programs article.
Program types by Zsuzsa Kecsmar • April 15, 2025 • 22 min read

8 Best Tiered Loyalty Programs to Get 80% More ROI

Add long-term engagement to customer retention with tiered loyalty programs. Learn how to boost your ROI by 80% and foster deep customer love.

Read article: 8 Best Tiered Loyalty Programs to Get 80% More ROI
Antavo’s cover for its article about Gen Z loyalty trends
Research by Zsuzsa Kecsmar • April 8, 2025 • 4 min read

Achieving Gen Z Loyalty: Trends & Strategies

Unlock Gen Z loyalty! Discover key trends & strategies from Antavo’s Global Customer Loyalty Report 2025. Learn to engage this powerful demographic.

Read article: Achieving Gen Z Loyalty: Trends & Strategies
Antavo’s cover for its article about US loyalty trends
Research by Tamas Oszi • April 3, 2025 • 4 min read

Is Loyalty a Lifeline? – US Loyalty Trends 2025

Discover the latest US loyalty trends for 2025. Learn what American consumers want from loyalty programs and how US brands are building loyalty.

Read article: Is Loyalty a Lifeline? – US Loyalty Trends 2025
Antavo’s cover for its article about the UK loyalty program trends
Research by Zsuzsa Kecsmar • 4 min read

Navigating the Mature Market of UK Loyalty Programs

Discover UK loyalty program trends. Learn why 57% of owners are unsatisfied & how to innovate for success in a mature market

Read article: Navigating the Mature Market of UK Loyalty Programs
Antavo’s cover for its article about loyalty program problems.
Launch & Migration by Zsuzsa Kecsmar • 11 min read

Top 10 Loyalty Program Problems (And How to Fix Them) 

Uncover 10 common loyalty program problems and learn how to fix them to boost engagement, customer retention, and ROI.

Read article: Top 10 Loyalty Program Problems (And How to Fix Them) 
Antavo’s cover for its article about Nordic loyalty program trends
Research by Zsuzsa Kecsmar • 4 min read

Nordic Loyalty Trends 2025: Understanding Loyalty in Sweden, Norway and Denmark

Discover the top Nordic loyalty trends for 2025, including AI, rewards, program satisfaction and ROI, and see the loyalty landscape for the region.

Read article: Nordic Loyalty Trends 2025: Understanding Loyalty in Sweden, Norway and Denmark
Antavo’s cover for its article reviewing the Scandic Friends loyalty program
Case study by Tamas Oszi • 5 min read

Scandic Friends Loyalty Program: A Home Away From Home

See how Antavo’s tech empowers Scandic Friends, the 7-tier loyalty program of Scandic Hotels, which is all about community building.

Read article: Scandic Friends Loyalty Program: A Home Away From Home
Antavo’s cover for its article about loyalty program implementation
Launch & Migration by Zsuzsa Kecsmar • 6 min read

Building Loyalty That Lasts: The Know-Hows of Loyalty Program Implementation

Successful loyalty program implementation requires strategy, strong concepts, and seamless tech. Learn key steps and best practices.

Read article: Building Loyalty That Lasts: The Know-Hows of Loyalty Program Implementation
Antavo’s cover for its guide about hotel loyalty programs.
Industry Guides by Sheila Power • 27 min read

8 Best Practices for Creating an Innovative Hotel Loyalty Program – The Ultimate Guide

Explore 8 best practices and 5 real-life examples of industry-leading hotel loyalty programs in Antavo’s hotel rewards guide.

Read article: 8 Best Practices for Creating an Innovative Hotel Loyalty Program – The Ultimate Guide
Cover for Antavo’s article on the difference between horizontal and vertical marketing technology
Deep dive by Zsuzsa Kecsmar • 6 min read

The Difference Between Horizontal and Vertical Marketing Technology and How You Should Choose

Discover the key differences between horizontal and vertical marketing technology. Build a composable architecture with vertical players

Read article: The Difference Between Horizontal and Vertical Marketing Technology and How You Should Choose
Cover for Antavo’s article reviewing the Boots loyalty program
Review by Zsuzsa Kecsmar • 6 min read

Loyalty Program Review: Boots and How They Succeeded and How They Could Improve

Boots loyalty program review: Uncover the Boots Advantage Card’s success, how it fosters customer loyalty, and areas for for improvement.

Read article: Loyalty Program Review: Boots and How They Succeeded and How They Could Improve
Cover for Antavo’s article on building Loyalty Programs with Composable Architecture
Launch & Migration by Andras Taraszovics • 10 min read

Building Loyalty Programs with Composable Architecture: Benefits, Comparisons, and Future Trends

Explore how loyalty programs with composable architecture enable flexibility, seamless integration, and future-proof innovation.

Read article: Building Loyalty Programs with Composable Architecture: Benefits, Comparisons, and Future Trends