Loyalty Blog

Ensure your customer loyalty program’s success and take concept panning to the next level with our list of 37 loyalty program best practices

Customer loyalty conferences are a unique opportunity to network and share your knowledge. Here are the most important events of 2024 and 2025

Learn what relationship marketing is and how it builds lasting customer connections. Discover strategies to foster loyalty and boost your business success.

Redesigning your loyalty program can help you achieve your goals. Here’s a step-by-step guide on how to upgrade and relaunch your program.

Experience the personalization-driven Benefit Cosmetics loyalty program and learn how their loyalty app helps them capture people’s hearts.

Many companies are haunted by “invisible” purchases that happen when they sell through retailers, franchisees, or any other channel that they don’t own. This is especially true for FMCG, fashion brands, and or large businesses that do not have a unified system that covers all the different POS systems they use.

Have our top 5 retail trends 2024 predictions become a reality? Take a look at resale growth, retail media, and payment trends in 2024.

Loyalty program management has a lot of unspoken rules. Our article unveils the best practices to optimize the process, with insights from our CSMs.

Driving customer loyalty and boosting your revenue at the same time is possible! Measure your success by calculating loyalty program ROI.

Reviewing the American Eagle rewards program with an eagle eye. Let’s see how the brand caters to its audience of teens and young adults.

Explore 11 different cognitive biases in marketing and bring behavioral science on your side to capture the hearts and minds of customers.

Explore the statistics behind lifestyle and retail loyalty programs in this insightful article, featuring data from Antavo’s GCLR 2024.