Loyalty Blog

Cover image for Antavo’s article about advanced loyalty segments
ROI & Performance by Phil Hussey • 6 min read

Four Loyalty Segments Every Marketer Can Act On

Learn how you can freshen up your personalization strategy with four advanced loyalty segments and make your brand more relevant for customers.

The cover image for Antavo’s article on multi-country loyalty programs.
Articles by Tamas Oszi • 8 min read

Managing a Multi-Country Loyalty Program: Technology Explained

For enterprises with an international presence, multi-country loyalty programs are the answer. Discover the best global loyalty strategy!

The cover image for Antavo’s article on surprise and delight.
Deep dive by Barbara Kekes-Szabo • 10 min read

The Element of Surprise and Delight in Loyalty Programs

Add a little special something to your loyalty program. Surprise and delight your members to create a powerful bond with them.

the cover image of Antavo's Coalition Loyalty program guide
Program types by Tamas Oszi • 30 min read

How to Create a Next-Gen Coalition Loyalty Program: a Definitive Guide

Curious about the past, present and future of the coalition loyalty program? We show you the best strategies and technology for this type of rewards program.

The cover image for Antavo’s Velvet Blue Product Release article
Releases by Viktor Fasi • 2 min read

Velvet Blue Q4/2021 Product Release: Reducing Time to Value for Loyalty Managers

Time to value plays a vital role when it comes to loyalty program management. Loyalty marketers have to ensure that their work maximizes value and aligns with their strategic goals in the shortest amount of time, without hurting the customer experience.

The cover image for Antavo’s article reviewing the IKEA Family loyalty program.
Review by Barbara Kekes-Szabo • 10 min read

IKEA Family Loyalty Program Review: Where Everyone’s Invited

IKEA Family is one of the world’s largest customer clubs. Find out what rewards they offer to create a family-like experience for members.

The cover image for Antavo’s guide about subscription loyalty programs
Program types by Zsuzsa Kecsmar • 19 min read

Paid and Subscription Loyalty Programs: A Comprehensive Guide

What makes paid loyalty programs and subscription loyalty programs successful? Is a paid rewards program right for your business? Find out in our in-depth guide!

Antavo’s cover image on the article about 5 Loyalty Program Lessons We Can All Learn From Online Gaming Rewards
Articles by Tamas Oszi • 12 min read

5 Lessons Loyalty Program Owners Can Learn from Online Gaming Rewards

There are a lot of things loyalty program owners can learn about gaming rewards. Here’s how these programs have kept millions of players hooked.

Launch & Migration by Zsuzsa Kecsmar • 12 min read

Loyalty Program Design & Reward Systems: An Ultimate Guide

How to build a successful reward system? We have listed 7 vital questions you should ask yourself when creating your loyalty program design.

The cover image for Antavo’s article on how to create a loyalty program.
Launch & Migration by Barbara Kekes-Szabo • 9 min read

How to Create a Loyalty Program — Your Go-to List

How to create a loyalty program? Here’s your go-to list of useful articles that will help you make the right decisions.

Antavo’s cover for the article about brand loyalty statistics and the Global Customer Loyalty Report 2022.
Research by Zsuzsa Kecsmar • 7 min read

Brand Loyalty Statistics 2022: It’s Time to Take Action

Discover the most relevant loyalty program trends and brand loyalty statistics of 2022 from Antavo’s Global Customer Loyalty Report 2022!

Antavo’s article on buy now, pay later plans
Deep dive by Barbara Kekes-Szabo • 9 min read

The Rising Popularity of Buy Now, Pay Later and How to Boost It With a Loyalty Program?

Buy now, pay later options are fueling customer spending. What’s behind the rise in popularity of this new payment method?