Loyalty Blog

Loyalty Blog

Cover for Antavo’s article on the cost and value of customer retention
Articles by Zsuzsanna Ban • July 2, 2025 • 6 min read

5.2x Loyalty Program ROI on a 31.4% Budget!? The Cost and Value of Customer Retention

The cost and value of customer retention: 5.2x ROI vs. 222% rising Customer Acquisition Cost. Invest smarter for loyalty and profit growth.

Antavo’s cover for its article about The Evolution of Customer Loyalty
Articles by Zsuzsanna Ban • June 26, 2025 • 6 min read

The Evolution of Customer Loyalty: From Punch Cards to Agentic AI

Explore the evolution of customer loyalty—from punch cards to AI agents—and see how Antavo’s platform powers smart next-gen engagement

Cover for Antavo’s article on loyalty program measurement
Articles by Sara Arecco • June 25, 2025 • 5 min read

Measuring Your Loyalty Program’s Success

Discover the secrets to loyalty program measurement, essential costs, benefits, and the key role of accurate segmentation

Antavo’s cover for its article about AI & loyalty hype
AI by Zsuzsanna Ban • June 12, 2025 • 7 min read

AI & Loyalty: Separating Hype from Reality for Business Leaders

The AI loyalty hype is loud, but the truth is smarter. Learn what works, what doesn’t, and how to make Loyalty AI work for your brand.

The cover for Antavo’s Article about the best ads and masterful ad campaigns.
Articles by Lilias Madden • June 11, 2025 • 13 min read

Analyzing the 5 Best Ads & Their Key to Success

This article features the 5 best ads and analyzes the key factors for their success while providing tips for future ad creation.

Antavo’s cover for its article about how A5 Famous Ads Built Customer Loyalty the Old-Fashioned Way
Articles by Zsuzsanna Ban • June 5, 2025 • 9 min read

How 5 Famous Ads Built Customer Loyalty the Old-Fashioned Way

Explore how famous ads from Coca-Cola, Nike, Dove, Budweiser, and Apple built customer loyalty with emotional visual storytelling.

Antavo’s cover for its article about promotion campaigns
Promotions by Tamas Oszi • June 4, 2025 • 12 min read

How to Measure the Success of Your Promotion Campaign

Measure promotion success! Learn key metrics to track ROI, sales uplift, conversion rates, & more. Boost online and in-store campaign performance.

Antavo’s cover for its article about Black Friday loyalty program strategies.
Articles by Zsuzsanna Ban • June 3, 2025 • 12 min read

The Best Black Friday Loyalty Program Strategies for 2025

Black Friday 2025 will be here soon, so we are sharing the best Black Friday loyalty program strategies that businesses can use to gain an edge.

Antavo’s cover for its article about promotion engine strategies.
Promotions by Tamas Oszi • May 28, 2025 • 6 min read

Maximizing Customer Loyalty With Promotion Engine Strategies

Boost loyalty with promotion engine strategies. Create real-time, personalized offers that resonate. Go beyond points to engage and delight customers.

Antavo’s cover for its article about how AI Enhances Personal Connections in Loyalty Programs
AI by Zsuzsanna Ban • May 27, 2025 • 9 min read

The Human Touch: How AI Enhances Personal Connections in Loyalty Programs

Think AI in loyalty programs feels cold? Think again. See how brands are using it to build deeper, more human customer relationships.

Antavo’s cover for its article about AI loyalty programs.
AI by Tamas Oszi • May 22, 2025 • 10 min read

AI Loyalty Programs: The Future of Customer Engagement

AI loyalty programs personalize experiences and boost engagement. Discover how AI can drive customer retention and program efficiency.

Antavo’s cover for its article about Customer Loyalty Metrics
Articles by Zsuzsanna Ban • May 21, 2025 • 6 min read

What is a Customer Loyalty KPI? The Marketer’s Guide to Metrics That Matter

Nail your next meeting by mastering customer loyalty metrics that show value, prove ROI, and drive smarter loyalty strategies.