Loyalty Blog

Loyalty Blog

Antavo’s cover for its article about Gen Z loyalty trends
Articles by Zsuzsa Kecsmar • April 8, 2025 • 4 min read

Achieving GenZ Loyalty: Trends & Strategies

Unlock Gen Z loyalty! Discover key trends & strategies from Antavo’s Global Customer Loyalty Report 2025. Learn to engage this powerful demographic.

Antavo’s cover for its article about US loyalty trends
Articles by Tamas Oszi • April 3, 2025 • 4 min read

Is Loyalty a Lifeline? – US Loyalty Trends 2025

Discover the latest US loyalty trends for 2025. Learn what American consumers want from loyalty programs and how US brands are building loyalty.

Antavo’s cover for its article about Hornby Hobbies Loyalty Program
Articles by Zsuzsanna Ban • April 1, 2025 • 5 min read

Hornby Hobbies Loyalty Program: Hobby in Your Pocket

Discover how Hornby Hobbies boosted customer loyalty with their Hobby Rewards program powered by Antavo. Learn about their strategy and results.

Antavo’s cover for its article about the UK loyalty program trends
Articles by Zsuzsa Kecsmar • March 26, 2025 • 4 min read

Navigating the Mature Market of UK Loyalty Programs

Discover UK loyalty program trends. Learn why 57% of owners are unsatisfied & how to innovate for success in a mature market

Antavo’s cover for its article about loyalty program problems.
Articles by Zsuzsa Kecsmar • March 24, 2025 • 11 min read

Top 10 Loyalty Program Problems (And How to Fix Them) 

Uncover 10 common loyalty program problems and learn how to fix them to boost engagement, customer retention, and ROI.

Antavo’s cover for its article about Nordic loyalty program trends
Articles by Zsuzsa Kecsmar • March 21, 2025 • 4 min read

Nordic Loyalty Trends 2025: Understanding Loyalty in Sweden, Norway and Denmark

Discover the top Nordic loyalty trends for 2025, including AI, rewards, program satisfaction and ROI, and see the loyalty landscape for the region.

Antavo’s cover for its article reviewing the Scandic Friends loyalty program
Articles by Tamas Oszi • March 20, 2025 • 5 min read

Scandic Friends Loyalty Program: A Home Away From Home

See how Antavo’s tech empowers Scandic Friends, the 7-tier loyalty program of Scandic Hotels, which is all about community building.

Antavo’s cover for its article about loyalty program implementation
Articles by Zsuzsa Kecsmar • March 19, 2025 • 6 min read

Building Loyalty That Lasts: The Know-Hows of Loyalty Program Implementation

Successful loyalty program implementation requires strategy, strong concepts, and seamless tech. Learn key steps and best practices.

Antavo’s cover for its guide about hotel loyalty programs.
Guides by Sheila Power • March 18, 2025 • 27 min read

8 Best Practices for Creating an Innovative Hotel Loyalty Program – The Ultimate Guide

Explore 8 best practices and 5 real-life examples of industry-leading hotel loyalty programs in Antavo’s hotel rewards guide.

Cover for Antavo’s article on the difference between horizontal and vertical marketing technology
Articles by Zsuzsa Kecsmar • March 13, 2025 • 6 min read

The Difference Between Horizontal and Vertical Marketing Technology and How You Should Choose

Discover the key differences between horizontal and vertical marketing technology. Build a composable architecture with vertical players

Cover for Antavo’s article reviewing the Boots loyalty program
Articles by Zsuzsa Kecsmar • March 12, 2025 • 6 min read

Loyalty Program Review: Boots and How They Succeeded and How They Could Improve

Boots loyalty program review: Uncover the Boots Advantage Card’s success, how it fosters customer loyalty, and areas for for improvement.

Cover for Antavo’s article on building Loyalty Programs with Composable Architecture
Articles by Andras Taraszovics • March 11, 2025 • 10 min read

Building Loyalty Programs with Composable Architecture: Benefits, Comparisons, and Future Trends

Explore how loyalty programs with composable architecture enable flexibility, seamless integration, and future-proof innovation.