Loyalty Blog

Loyalty Blog

Antavo’s cover for its article on the Q3 2025 product release, introducing the AI-embedded Optimizer
Releases by Attila Kecsmar • September 23, 2025 • 1 min read

Product Release: Introducing the Optimizer

Loyalty leaders have long struggled with manual, slow reporting. Antavo’s new AI-enhanced product, the Optimizer, changes that by transforming loyalty data into goal-driven insights, strategy-ready reports, and shareable presentations in minutes.

Cover for Antavo’s article reviewing the L'Occitane Passport to Provence rewards program.
Review by Zsuzsanna Ban • September 18, 2025 • 7 min read

L’Occitane Loyalty Program Review: The Beauty in Sustainability

L’Occitane loyalty program review: Discover Passport to Provence tiers, rewards, tactics, and lessons loyalty marketers can apply today

Cover for Antavo’s article on 4 Ways to Boost Customer Loyalty With AI
AI by Tamas Oszi • September 11, 2025 • 6 min read

4 Ways to Boost Customer Loyalty With AI

Discover 4 ways agentic AI revolutionizes loyalty programs! Learn how this new AI acts, reasons, and adapts to boost customer loyalty.

Antavo’s cover for its guide about Fashion Loyalty Programs
Industry Guides by Zsuzsa Kecsmar • September 10, 2025 • 21 min read

Fashion Loyalty Programs: A Comprehensive Guide

8 examples of fashion loyalty programs: How Nike, H&M, Alo Yoga & Urban Outfitters drive customer loyalty with points & experiences.

Cover for Antavo’s article on loyalty program AOV
Loyalty 101 by Sara Arecco • September 4, 2025 • 8 min read

8 Strategies to Boost Your Loyalty Program’s AOV

8 Strategy tips to significantly boost your loyalty program AOV (Average Order Value), plus how Antavo’s solutions could help you

Antavo’s cover about the consumer decision making process.
Marketing science by Barbara Kekes-Szabo • September 3, 2025 • 9 min read

Understanding the 5-Step Consumer Decision Making Process

Discover the 5 steps of the consumer decision making process and learn how AI, data, and loyalty strategies shape customer choices today.

Cover for Antavo’s article reviewing the Barnes & Noble Membership Program.
Review by Zsuzsanna Ban • August 28, 2025 • 6 min read

Barnes & Noble Membership Program Review: Where Reading Is Rewarded

Barnes and Noble Membership Program review: freemium model done right! Insights into benefits, gamification gaps, and future potential.

Antavo’s cover for its article about using psychographics in marketing.
Marketing science by Lilias Madden • August 27, 2025 • 8 min read

Enhancing Your Marketing Strategies Using Psychographics

This article examines the importance of understanding the psychographic traits of customers to segment your audience effectively.

Antavo’s cover for its guide about Financial Services Loyalty Programs
Industry Guides by Tamas Oszi • August 15, 2025 • 16 min read

Financial Services Loyalty Programs: A Comprehensive Guide

Discover 7 top financial services loyalty programs from Citibank, Bank of America, Wells Fargo & Barclays, with strategies that drive retention.

Antavo’s cover for its article about BOGO (buy one, get one free) promotions.
Promotions by Tamas Oszi • August 14, 2025 • 6 min read

How to Leverage BOGO (Buy One Get One Free) Promotions 

Discover the power of BOGO promotions! Learn how Buy One Get One Free deals boost sales, attract customers, and when to use them effectively.

Antavo's cover for it's article about Hyatt's Inclusive Collection's Confidant Rewards loyalty program
Case study by Zsuzsanna Ban • August 12, 2025 • 8 min read

Boosting Travel Bookings by 43% – The Story of the Confidant Rewards Loyalty Program

Explore Confidant Rewards by Hyatt’s Inclusive Collection; check out Antavo’s role in driving key metrics in the hospitality industry

Cover for Antavo’s article on AI in customer relationship management
AI by Zsuzsanna Ban • August 7, 2025 • 7 min read

5 Ways AI Changed Brand-Customer Relationships Forever

Explore how AI rewrites brand‑customer ties: frictionless supply chains, AI‑led search & loyalty. See 5 game‑changing shifts for marketers.