Loyalty Blog

Loyalty Blog

Antavo’s cover for its article about Nordic loyalty program trends
Articles by Zsuzsa Kecsmar • March 21, 2025 • 4 min read

Nordic Loyalty Trends 2025: Understanding Loyalty in Sweden, Norway and Denmark

Discover the top Nordic loyalty trends for 2025, including AI, rewards, program satisfaction and ROI, and see the loyalty landscape for the region.

Antavo’s cover for its article reviewing the Scandic Friends loyalty program
Articles by Tamas Oszi • March 20, 2025 • 5 min read

Scandic Friends Loyalty Program: A Home Away From Home

See how Antavo’s tech empowers Scandic Friends, the 7-tier loyalty program of Scandic Hotels, which is all about community building.

Antavo’s cover for its article about loyalty program implementation
Articles by Zsuzsa Kecsmar • March 19, 2025 • 6 min read

Building Loyalty That Lasts: The Know-Hows of Loyalty Program Implementation

Successful loyalty program implementation requires strategy, strong concepts, and seamless tech. Learn key steps and best practices.

Antavo’s cover for its guide about hotel loyalty programs.
Guides by Sheila Power • March 18, 2025 • 27 min read

8 Best Practices for Creating an Innovative Hotel Loyalty Program – The Ultimate Guide

Explore 8 best practices and 5 real-life examples of industry-leading hotel loyalty programs in Antavo’s hotel rewards guide.

Cover for Antavo’s article on the difference between horizontal and vertical marketing technology
Articles by Zsuzsa Kecsmar • March 13, 2025 • 6 min read

The Difference Between Horizontal and Vertical Marketing Technology and How You Should Choose

Discover the key differences between horizontal and vertical marketing technology. Build a composable architecture with vertical players

Cover for Antavo’s article reviewing the Boots loyalty program
Articles by Zsuzsa Kecsmar • March 12, 2025 • 6 min read

Loyalty Program Review: Boots and How They Succeeded and How They Could Improve

Boots loyalty program review: Uncover the Boots Advantage Card’s success, how it fosters customer loyalty, and areas for for improvement.

Cover for Antavo’s article on building Loyalty Programs with Composable Architecture
Articles by Andras Taraszovics • March 11, 2025 • 10 min read

Building Loyalty Programs with Composable Architecture: Benefits, Comparisons, and Future Trends

Explore how loyalty programs with composable architecture enable flexibility, seamless integration, and future-proof innovation.

Cover for Antavo’s article on keeping a loyalty program fresh
Articles by Sara Arecco • February 27, 2025 • 7 min read

7 Tips for Keeping Your Loyalty Program Fresh and Never Boring

7 practical tips for keeping your loyalty program fresh, retaining loyalty members’ attention, driving engagement, and improving your concept.

The cover image for Antavo’s Q1/2025 Product Release article
Releases by Andras Taraszovics • February 20, 2025 • 2 min read

Q1/2025 Product Release: Points Pooling, Family Accounts, and Community Building Via “Clubs”

Antavo’s Q1/2025 product release opens the door for community-building in loyalty programs with features such as points pooling and family accounts.

Antavo’s cover for its case study article about Hyatt’s Inclusive Collection’s Loyalty Program
Articles by Zsuzsanna Ban • February 13, 2025 • 6 min read

Boosting Travel Bookings by 43% – The Story of the Confidant Rewards Loyalty Program

Explore Confidant Rewards by Hyatt’s Inclusive Collection; check out Antavo’s role in driving key metrics in the hospitality industry

Antavo’s cover for its article about regional GCLR 2025 stats
Articles by Zsuzsa Kecsmar • January 29, 2025 • 5 min read

Understanding Regional Loyalty Trends – GCLR 2025

Check out the 500+ regional loyalty program statistics from Antavo’s GCLR 2025 – it shows how each country stands regarding loyalty trends.

Antavo’s Cover for its article about the Global Customer Loyalty Report 2025
Articles by Tamas Oszi • January 23, 2025 • 5 min read

Loyalty Program Trends: Global Customer Loyalty Report 2025

The wait is over! Antavo’s Global Customer Loyalty Report 2025 is here. Check out the key stats in this summary article.