PepsiCo CASE STUDY
Delivering engagement to a multi-brand
global FMCG company
With a portfolio of 29 brands, PepsiCo Russia wanted to start driving successful cross-sell and upsell campaigns, so they asked Antavo to help create activation campaigns for their individual brands, and get each campaign up and running in a short amount of time.
was created to support new initiatives and brands going forward
and real-time reward availability for the end customer
that meet the expectations without compromising the customer experience
“It was really exciting to work with a global organization like PepsiCo. Each of its individual brands faced different challenges that we helped them overcome. In one brand’s case, the focus was on lifestyle and engagement, while other brands wanted to accelerate social media growth. Their goal was to highlight each individual brand and cross-promote with multi-brand campaigns.”
Timi Garai
Senior Loyalty Strategist at Antavo
Discover how Antavo
helped PepsiCo
create an engaging and fun loyalty campaign
