Diamanti Per Tutti
Diamond Club Case Study
Responding to retail challenges with an omnichannel loyalty program that promotes brand advocacyDOWNLOAD
Hailing from the diamond capital of the world, Diamanti Per Tutti offers customers elegant and accessible jewelry. Their goal was to find a loyalty solution that was straightforward enough for customers to instantly jump on board, but at the same time had an air of exclusivity to it.
The result? The Diamond Club.
Loyalty Program Elements
3 diamond-inspired tiers offer incremental exclusive rewards,secret deals & VIP experiences
A multicurrency system: earn carats by spending money(e.g. €1=1 carat), which are used for leveling up and redeeming rewards
A POS integration that updates the customer’s point balancein real-time, after every purchase
Discover how Antavo helped Diamanti Per Tutti build a
truly omnichannel loyalty program that increases purchase frequency
and encourages brand love
“At Diamanti Per Tutti, our motto is ‘Elegant and accessible diamond jewelry’. In the spirit of this, we were looking for a loyalty solution that’s both accessible and exclusive. The Diamond Club fulfilled these expectations with flying colors, and we’re excited to see how it will evolve in the future.”
Co-owner and COO, Diamanti Per Tutti