The UK-based beer and ale retailer Beer Hawk had three goals in mind: elevate its Earn&Burn style program to the next level, design an omnichannel program that connects mobile, online and bars, and drive personalisation with loyalty enhanced emails. The new Beer Tokens fulfilled all three.


Loyalty Program Elements

Earn loyalty tokens for purchases,

friend referrals, reviews, and returning specialty kegs

Every Beer Token is converted into

a £0.05 off on the next order, both in the bar and online

POS integration that updates a customer’s point

balance real-time, following any purchase

Discover how Antavo helped Beer Hawk build a truly omnichannel loyalty program
that seamlessly connects the bars and online shop

“We strongly believe that the success of our business comes down to winning customer loyalty, and improving customer lifetime value. We wanted to make sure that our best customers were recognised and rewarded for their loyalty – whether they purchased online, or in one of our omni-channel bars. With Antavo, we were able to integrate across all our channels, as well as having the flexibility to bring new tools to help us craft the experience we want our customers to enjoy.”

Mark Roberts