Award Shower – Antavo Wins Five Awards at the Bonus Awards
February 14, 2024
Antavo Loyalty Cloud sweeps in a variety of recognitions at the Bonus Awards. Not only did the renowned loyalty technology vendor secure second place as “Supplier of the Year” in the “Expert Awards”, but two of the programs they empower for their customers, Bergzeit and Lillydoo, won second and third place respectively within the Lifestyle category of the German Customer Awards.
Antavo earned not one, but five accolades at the Bonus Awards. First and foremost, the company secured the Silver Award as “Supplier of the Year” in the “Expert Awards” category, which is meant to recognize outstanding vendors in the loyalty market. Furthermore, two of Antavo’s prominent customers, Bergzeit and Lillydoo, claimed Silver and Bronze Awards respectively in two Lifestyle categories (Program of the Year and Best Promotion to Collect Points) at the Customer Awards in Germany.
The Bonus Awards provide a platform for customers and experts to express their views and acknowledge the accomplishments of an industry that has been delighting customers for years. The Bonus Awards reached over 115,000 customers voting; last year, there were only 45,000 participants.
“The Bonus Awards offer companies from different industries the opportunity to gain valuable exposure and recognition within the world of loyalty. Winning multiple awards allows us to showcase our dedication to excellence, receive feedback from our customers, and build connections with influential stakeholders within the industry. The Bonus Awards create an inspiring platform where best practices and innovative approaches can be shared.” – Attila Kecsmar, CEO and Co-founder of Antavo
The Bonus Awards are either voted by the public (Customer Awards) or by a jury of experts (Expert Awards).
The Expert Awards is staged as an international competition in Germany, Austria, Belgium and the Netherlands, with the winners being decided by a panel of loyalty experts.
Antavo has won the Silver Award in the Expert Awards – Supplier of the Year category.
On the other hand, the heart of the Bonus Awards is the Customer Award. The Awards let the fans of loyalty programs have their voice heard, putting customer centricity in the spotlight. This year over 115,000 customers gave their opinion at the German Bonus Customer Awards.
Antavo’s customer Bergzeit won second place in the Customer Awards’ Lifestyle category as “Program of the Year” and “Best Promotion to Collect Points”.
Bergzeit’s primary target audience consists of hiking enthusiasts and fans of the active alpine lifestyle, therefore the company created a loyalty program, using Antavo’s Loyalty Cloud technology, that would reward members not just for shopping, but also for living athletically and completing hiking, running and biking challenges.
Based on the results, Bergzeit Club has proven great value to the brand. Overall, the loyalty program managed to increase purchase frequency and average order value: there was a 95% increase in the average frequency of orders per member and a 25% increase in average order value.
To learn more about the loyalty program, visit Antavo’s Bergzeit Club case study.
The other customer of Antavo, Lillydoo, has won third place in the Customer Awards’ Lifestyle category as “Program of the Year” and “Best Promotion to Collect Points”.
Lillydoo is a monthly subscription-based baby care products company. Powered by Antavo Lillydoo created a subscription-driven loyalty program to encourage recurring subscriptions to the brand’s offers and strengthen the emotional attachment with members via meaningful engagement.
The results show that the Lillydoo Club loyalty program demonstrated significant value to the brand. Overall, the loyalty program has helped improve customer behavior and increase purchase frequency and average order value. Results in particular show a 52% increase in reward redemption rate and a 48% growth in loyalty members’ total spend.
To learn more about the loyalty program, visit Antavo’s Lillydoo Club case study.
About Antavo
Antavo is a Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.
Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, Benefit Cosmetics, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit antavo.com.
About Bergzeit
Bergzeit is a multichannel retailer in Germany selling outdoor products. Strong in both online and in-store retail, with a variety of content in its online magazine, and more than 130 guided tours in its outdoor academy, the company is a starting point for any alpine adventure. Full of enthusiasm, Bergzeit shares their experiences with mountain athletes – they advise, inspire and motivate. They face the challenge of preserving the mountains every day and look for mindful solutions to achieve what they want: more mountain time for everyone. For more information, visit bergzeit.de.
About Lillydoo
Lillydoo is a monthly subscription-based baby care products company. The company is headquartered in Germany, but the brand is also present in Austria, Switzerland, Italy, Spain, and The Netherlands. Lillydoo operates an online eCommerce platform offering skin-friendly diapers made without lotions or perfumes, as well as a diaper subscription plan. As such, the target audience is urban parents who wish to keep their babies safe and healthy. For more information, visit lillydoo.com/de/
Media Contacts
Antavo
Eva Bacsi, Marketing Director
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