Lillydoo Club Case Study
A subscription-based business model linked to loyalty

Learn more about how German baby care company Lillydoo takes the
burden off moms’ shoulders with its monthly diaper subscription plans and
practical rewards.
Main image on the Lillydoo case study landing page.
Download case study
Lillydoo decided to launch a subscription-driven loyalty program with the help of Antavo to encourage recurring subscriptions to the brand’s offers and strengthen the emotional attachment with members via meaningful engagement.
Loyalty program highlights for Lillydoo.
Loyalty program highlights for Lillydoo.

Membership Program
Results

52%

reward redemption
rate

48%

growth in loyalty
members' total spend

4X

increase in the number
of redeemers

An Award-Winning
Case Study

Badges for Lillydoo for winning third place in the German Bonus Customer Awards’ Lifestyle category as “Program of the Year” and “Best Promotion to Collect Points”.
Headshot of Prieja Narain, Senior eCommerce Manager, Lillydoo
Quotation regarding Antavo
Prieja Narain
Senior eCommerce Manager, Lillydoo
“We chose Antavo as our loyalty technology provider to be able to strengthen the emotional bond with our customers and make them active members of our loyalty program. We were looking to implement a loyalty program that created a positive relationship between LILLYDOO and our customers”
Headshot of Prieja Narain, Senior eCommerce Manager, Lillydoo
Quotation regarding Antavo
Prieja Narain
Senior eCommerce Manager, Lillydoo
Design element on Antavo's website
“We chose Antavo as our loyalty technology provider to be able to strengthen the emotional bond with our customers and make them active members of our loyalty program. We were looking to implement a loyalty program that created a positive relationship between LILLYDOO and our customers”
Design element on Antavo's website

Discover how Antavo’s
technology helped Lillydoo

create a loyalty program that
makes changing diapers fun.

Antavo's case study for Lillydoo Loyalty Programs.

Download the Lillydoo Case Study

Partners who trust us
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Antavo's listing in Gartner.
Antavo's inclusion in Forrester.