Business Basics For Loyalty Programs

The three toughest choices every marketer has to make to have a smooth loyalty program launch


In this ebook you’ll find insight on the following topics:

  • Ensuring that the membership program fits into your marketing strategy
  • Understanding the customer lifecycle and how it affects your approach to your audience
  • Realizing the best KPI to gauge the success of your loyalty program


Attila Kecsmar


Facing the big decision of whether or not your loyalty program is ready for prime time can be overwhelming. However, if you ask yourself the right questions beforehand and work hard on ironing out the problems, then it won’t be a painful experience at all. I have written this book to help you approach the subject the right way and be confident in the final result.
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Frequently Asked Questions

Why is customer retention so important?

Repeat customers are the lifeblood of retail. Retaining customers who frequently spend money in your shop should be a prime goal, and Antavo’s loyalty programs programs help you achieve success. We not only offer the tech, but also the knowledge and strategy to keep the program on the right track. Book a demo to find out more.

Where can I find more information on launching a loyalty program?

Loyalty schemes might seem complicated at the outset, but we offer comprehensive guiding materials to show you the ins and outs of the system. We have plenty of ebooks dedicated to other aspects of running an effective loyalty program, as well as blog posts – and even videos detailing the newest trends.

And learn more about customer lifecycle marketing